Dec 13

Is Newsstand a Bad Apple?

We like to imagine that Steve Jobs would never stand for this.  Newsstand, Apple’s app store and de facto place to “see and be seen” if you are a digital publisher, is in bad shape. So says D.B. Hebbard in his recent article in Talking New Media, “This is a... read more →
Dec 12

Allrecipes Magazine App Is Half-Baked

On the surface it would appear to be a can’t-fail recipe – take a digital-only publication like Allrecipes, launch a successful print version, and then release a tablet version of the magazine. And yet, somehow, the replica Newsstand app leaves cooking aficionados and aspiring gourmets feeling a bit, well, flat.... read more →
Dec 11

Will Inflight Tablet Magazines Fly?

You’ve reached cruising altitude; time to recline, sip a cocktail and flip through that glossy inflight magazine. Folding down a couple of pages that are relevant to your own work or life, you make sure you tuck the magazine into your carry-on before you disembark. Except that on some flights,... read more →
Dec 10

The Gratitude Effect in Direct Mail

In direct marketing, which sells better – a message of gratitude, or a message of obligation? That’s exactly what researchers set out to study when they exposed subjects to direct mail copy in a controlled test. As reported by Print In the Mix, “The authors used a scenario of a... read more →
Dec 10

Newsweek Coming Back to Print

If 2013 was the year print didn’t die, then 2014 is shaping up to be the year print becomes hip again. Newsweek, the weekly print magazine that went digital-only late last year, is coming back to press, according to The New York Times.  The title will rely more heavily on... read more →
Dec 09

The Year That Print Wouldn’t Die

Back in the “Print is Dead” era of 2009, many industry pundits expected print, as a profitable medium and valid advertising channel, to be all but dead by now. One of those was the author of Dead Tree Edition, who admits “Although I’m a print guy, I had to admit... read more →
Dec 06

MagVault Aims to Boost Digital Discovery

Last month saw the launch of MagVault, a fairly comprehensive UK magazine search service. According to Talking News Media, the service “searches Apple, Google and Amazon as well as individual publishers to find the right magazine in the right format.” TNM’s D.B. Hebbard quotes founder Neil Morgan as saying “We... read more →
Dec 05

Digital Trumps TV Spend? Maybe Not

Wow. This would be an epochal change, only it’s not really true.  Business Insider’s CEO Henry Blodget dropped a bomb last month with his “digital ad spending is bigger than TV” claim.  His slide deck, called “The Future of Digital: 2013,” was part of a presentation at BI’s Ignition event,... read more →
Dec 04

Silly Rabbit, Tweets Aren’t For Kids

If your job involves marketing for your company, you may need to rethink your social media strategy. Fast Company’s Belle Beth Cooper cites some interesting stats that may change what you think you know about social. According to Cooper, the fastest growing age group on Twitter is 55-64, growing 79%... read more →
Dec 04

Bring on the Brain Rot

Every generation has had its own dire warnings for adopters of new technology. My grandmother was fond of saying I’d be doomed to a cranium full of scrambled eggs by my incessant cartoon consumption on Saturday mornings. From my adult vantage point, I’d argue that those seemingly inane cartoons held... read more →