Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

The Secret Life of a Magazine Cover
Ever wonder how a magazine cover comes about? Take a look at one title’s process....
7 Ways Regional Publishers are Nailing It
Publishers share their top money-making strategies at a recent industry conference; it’s like a primer...
Is This the Newsstand Plateau?
Recent industry figures show newsstand declines slowing this year; are we about to level off?...
Agencies Acknowledge Viewability is Massive Problem
What are the biggest concerns for media agencies these days? Hands down, it’s viewability, and...
Social Media and the Monkey Sphere
On social media, if you’re not in their bubble, you might as well go home....
Ad Blocking Tsunami Hasn’t Hit U.S. …Yet
Ad blocker usage has doubled worldwide in the past year, but U.S. brands have yet...
Objection to Print…Overruled!
Think it’s too pricey or old-fashioned to print a company publication? One law firm says...
Keep Proust on Paper, Says Research
“Readers who want to truly grasp great literature would be best-advised to pick up a...
Magazine Media and the Sweet Spot for Brands
Marketing chatter lately may be all about video, but research shows there’s another channel that...
Content Marketing Gets Inked
We are drowning in digital content. Small wonder savvy brands are embracing print as a...