Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Victoria’s Secret Ditches the Catalog; Angels Cry
L Brands says the catalog needs to go; are they throwing away a hugely powerful...
The Simple Truth about Baseball and Writing Stuff Down
Pitching coach Mike Maddux is known to make his pitchers track every pitch, swing, hit...
2016 and the State of Native Ads
79% of magazine publishers expect their native ad revenue to grow this year; are they...
How Facebook is Eating Journalism
“Although it may seem like good news for media companies that total digital ad spending...
How Does a 4:1 ROI Sound?
Nielsen study shows that “every media buy would benefit from the addition of print advertising.”...
USPS Sneaking in the Rate Hikes?
Crazy confusion from the USPS on new flats regulations; D. Edward Tree helps sort it...
Where the Real Ad Money Is (Hint: It Ain’t Video)
Desperation is rarely a good place from which to make a sound business decision. And...
The Big Daddy of all Parody Magazines
Dads – love them, admire them, and make fun of their fashion sense. This new...
Print…the Front Door to Your Brand
New strategy brings in the millennial audience to Martha Stewart Living One might be surprised...
PWC Says Print Readers Sticking Around
A new report from PricewaterhouseCoopers says print magazine readers are going to be sticking around...