freeportpressd, Author at Freeport Press

Here’s to Old Friends … This DM’s for You

20 September 201820 September 2018|Advertising, Print

As so much of the world turns to digital, why is it that direct mail still works so well? According to Money Mailer CEO John Patinella, direct mail is effective because “giving, receiving and handling tangible objects remain deep and...

The Boss Who Lost It and Banned Smartphones

19 September 201819 September 2018|Digital

“Don’t show up at a meeting with me with your phone. If someone shows up with their phone, it’ll be their last meeting.” I think anyone who’s run a meeting and looked up to see almost all the participants’ heads...

B2B Media and the Direct Line to Senior Execs

18 September 201818 September 2018|Magazine, Print

B2B marketers, take note: A new study out of Canada proves that business media magazines are a direct channel to reaching decision makers. “The study shows that business media magazines are read by senior people in the industries which they...

Publishers Clap Back at TNG’s Newsstand Bailout Request

18 September 201818 September 2018|Magazine, Newsstand, Print

When magazine wholesaler TNG asked major publishers to pony up to rescue their newsstand distribution, the overriding response was “get lost.” To some, it might seem counterintuitive – magazine publishers have relied on the newsstand for decades, and if TNG...

Keep On Truckin’ … Freight Continues to Climb

17 September 201817 September 2018|Business

Freight impacts all of us. In this industry, we've seen a slight uptick over the course of 2018 in the cost of trucking magazines, catalogs, and books. At the heart of the problem is a perfect storm of reasons –...

The One Thing Costco Won’t Do To Save Costs

17 September 201817 September 2018|Magazine, Print

When costs – especially postage expenses – began to rise for Costco and its Costco Connection magazine, the team naturally searched for ways to save expenses. But there was one action that was off the table, according to Michael Winkleman...

These Two Free Fonts are Destined for Bigger Things

14 September 201814 September 2018|design

Sometimes you need to go big. In the design world, it’s not simply a matter of upping the font size. To really have the impact and design clout you want in your large-scale projects, choose fonts that were designed specifically...

Husni Riffs on the Global Rise of New Magazines

13 September 201813 September 2018|Magazine, Print

Earlier this week we shared an interview with magCulture’s Jeremy Leslie; he was talking to Stack’s Steve Watson about the state of the magazine industry today, and had this to say: “Always in the back of my mind I think...

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