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Facebook Users Will Soon Be Able to Clear their Data History
22 May 2019|Social Media
It’s one of the creepier aspects of using Facebook. You visit a website and view a product, and next time you’re on Facebook you get an ad for that product. Soon, however, you may be able to keep it from...
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The Realty of Publishing in 2019 — 5 Truths for Publishers
20 May 2019|Magazine, publishing
It’s increasingly (and sometimes painfully) obvious that the only way to succeed in publishing today is to keep a firm focus on your readers. We’ve been preaching about this audience-first approach for several years now, and seeing the results when...
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Bright Lights Blazing with This Week’s Free Font Friday
17 May 2019|design
Looking to mix things up in your next design project? Try adding a splash of one of these delicious font concoctions. Take it downtown with Neon Lights, a font built to resemble twisted tubes of glowing neon glass. Triangular peaks,...
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From Amazon Bookseller to Brick and Mortar – Reversing the Bookselling Trend
16 May 2019|Print
The rash of digital-first brands that are now publishing in print helped many to realize why digital longs to be tangible. Now, more evidence, this time coming from the world of used books. Idaho Falls is now home to a...
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Marketing is Getting All Emotional – For Some Highly Logical Reasons
16 May 2019|Print
A growing number of consumers are placing a higher priority on experiences than things, as Simon Usborne shared in The Guardian. This trend, writes Susan Fulczynski in The Arabian Marketer, offers brands an outstanding opportunity. As she explains, this preference...
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The Long, Complex History of Humans and Paper
15 May 2019|Paper
It’s been a staple of human communication for more than 2,000 years when paper was invented in China. And it radically changed mankind’s ability to retain and transmit our collective knowledge. Prior to paper’s invention, explains Marcia Wendorf in Interesting...
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The Real Reason Direct Mail is Resurging
14 May 2019|Print
To answer the burning question of marketers across brands, yes, direct mail is still a “thing.” In fact, it’s a resurging thing, according to Bruce McMeekin writing in Forbes. “Integrated with new media, savvy marketers are discovering that direct mail...
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A Venerated Brand in the Age of Fast Media
13 May 2019|Uncategorized
Doomed?Hardly.That’s the assertion of the relatively new UK managing director of Conde Nast, who says their print titles are holding their ground. “There are forces around us that have impacted us,” Albert Read,  a 17-year company employee appointed to his...
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Pop Open One of These Tasty Free Fonts
10 May 2019|design
Thirsty for something new this week? Inspired by beers and the craft brew movement, Bohem Press is a gorgeous vintage typeface. Created by Dikas Studio, it would look awesome on t-shirts, product printing, logos, invitations and posters. Download from fontmeme.com....
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3 Charts Aboot Canadian Magazines and the Power of Print
09 May 2019|Magazine, Print
Magazine brands are ubiquitous across Canada, according to the latest quarterly audience reports from Vividata Canada. Perhaps the most interesting detail is that print is by far the preferred reading medium for magazines; 63% of magazine readers do so exclusively...
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