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Digital Longs to Be Tangible – for Good Reason
29 April 2019|Magazine, Print
Netflix launched a magazine. Bumble launched a magazine. Airbnb launched a magazine. Facebook launched a ma … you get the idea. Digital brands are falling over their online roots to publish in print.According to Catherine Saraniti, SVP of Media at...
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Publishing … Outside the Box and Way Off the Page
29 April 2019|Print
What’s next for print magazine publishers, now that they’ve embraced a multi-channel approach to their brand? According to Janet Levine writing in AdAge, it’s time to embrace an attitude of reinvigoration that goes way beyond the page.Print publishers, she believes,...
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Breezy and Brilliant Free Fonts for Spring
26 April 2019|design
Spring fever has us all feeling free and frolicky. Loosen up with these free brush fonts packed with gorgeous ligatures and a lovely warm whimsy. TheBraggest is a deliciously textured brush font by Lostvoltype Foundry that brings a handwritten touch...
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Publishers Finding Headaches in Paid Content Tech
25 April 2019|content
The last two or three years we’ve seen plenty of publishers finding success with paid content strategies. Converting “free” readers to paying customers is more feasible now than it’s been in years, with readers willing to pay for quality content....
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Younger Users to Facebook – “We’re Over It”
25 April 2019|Social Media
Facebook? Nope. That’s the growing sentiment among younger users, who are deleting the app from their phones in drives according to a recent Pew Research study. Why? According to Tallie Gabriel in The Content Strategist, it comes down to one...
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Happily Never After with QR Codes
24 April 2019|Digital
QR codes – they were a marketer’s dream, to be able to connect real-world media directly with online channels and digital metrics. But they’ve failed – pretty spectacularly – to catch on. According to digital industry analyst Heidi Tollliver-Walker writing...
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From Potential to Proof – Print’s Resurgence is Happening
24 April 2019|Print
What a difference a year makes. Back in 2018, FIPP President and CEO James Hewes said he thought 2018 was “going to be a pretty good year, actually.” “It’s funny you know, ever since I took this job I’ve been...
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Print – It’s the New Old Brand Darling
23 April 2019|Print
Earlier this month we shared the news about digital-first dating app Bumble joining the print revolution. That was quickly followed by news that Netflix launched their own print magazine to go after their share of Hollywood awards. These are just...
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(Climate) Change in the Magazine Industry
23 April 2019|Magazine, Print
Photo: Rishabh Malik/courtesy Atmos “We want everyone to be collaborating on this and speaking about it.” The “it” is climate change, and the speaker is Jake Sargent, fashion brand head turned publisher of Atmos magazine. As Adele Peters explains in...
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The Ad-Free Magazine Renaissance Continues
22 April 2019|Magazine, Print
Magazines and ads … the two go together like peas in a pod, and the ad-funded model has been a staple of the magazine industry for decades. Yet with the drop in print ad budgets over the past 10 years,...
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