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Innovators and Outsiders are Revolutionizing what a Print Magazine Can Do
17 June 2019|Magazine
It’s no secret I have a pretty firm answer to the question of what constitutes a magazine. Despite the multi-channel content distribution reality for magazine media brands, a “magazine” is a tangible, concrete, ink-on-paper experience. I don’t see that definition...
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Certified Organic for Your Free Font Friday
14 June 2019|design
Nestled among your collection of sturdy, practical and eminently readable fonts, there’s always room for a little organic loveliness. This week, we serve up two such fonts, guaranteed to bring a touch of the unique to your next design. Hamurz,...
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Bauer Media Fires a Shot Across the Bow of the Newsstand Duopoly
13 June 2019|Magazine, Newsstand, Print
In much the same way that the digital ad industry is dominated by the Facebook/Google duopoly, the newsstand distribution model is largely run by two major wholesalers who handle around 90% of retail magazine distribution. This untenable situation has one...
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Fighting Short-termism with the Facts of Modern Print Advertising
12 June 2019|Catalog, Magazine, Print
Short-termism … it’s the practice of concentrating on immediate gains or profits at the expense of long-term security. And some industry experts believe it’s rampant in current ad strategies. “Digital can produce cheap, quick results,” said Helen Bazuaye, global editor...
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The Industry Asks … Again … What’s a Magazine?
11 June 2019|Magazine
Is a magazine essentially a distribution vehicle for a publisher’s content? The debate came to the forefront several years ago when publishers started using the term “magazine media brand” to describe their organizations. As I said at the time, this...
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The Cult of Print – Industry Voices Speak on Why They Love It
10 June 2019|Magazine, Print
Around here we talk a lot about print’s superpowers – those inherent qualities that make print such a unique experience. Clearly print has some distinct properties that have helped the medium last for centuries as part of the human experience....
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Rock a Little Techno-Grunge This Free Font Friday
07 June 2019|design
Techno fonts were all the rage in the early digital years, but lately they’ve fallen out of favor as designers embrace the hand-crafted, artisanal look. Still, there’s always room for a good techno-grunge font or two. Take a look at...
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Make Your Readers Happy – Forbes’ Not-so-secret Reason Why Numbers are at an All-time High
06 June 2019|Magazine, Print
“Success stems from reinvention during periods of strength, rather than during distress.” That, according to Forbes’ Randall Lane, has been a guiding mantra in the 100-year+ history of the Forbes publishing empire. It’s also why the brand is forging ahead...
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The Digital Cookie Continues to Crumble in Browser Land
05 June 2019|Digital
Apple Safari … Mozilla Firefox … Google Chrome … fans and foes of each have long debated their general merits. Yet today, as consumers are increasingly turned off by intrusive data tracking by the online ad industry, one difference stands...
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Once Ad Fraud Hits the Billions Does It Even Register?
04 June 2019|Advertising, Digital
It’s finally happened; Jay-Z is officially a billionaire. But his aren’t the only billions making news lately, as the ad industry reels from the massive amount of fraud still being perpetrated. “A new report released Monday by cybersecurity company Cheq...
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