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Kids, Screen Time and Their Brains … What One Pediatrician Learned
27 June 2019|Digital, Health
“It’s not how long we’re using screens that really matters; it’s how we’re using them and what’s happening in our brains in response.”That’s the conclusion Dr. Michael Rich, director of the Center on Media and Child Health at Boston Child’s...
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Print and the Billionaire
26 June 2019|Magazine, Print
No matter how many likes you get on Instagram, your parents will never lay them out on the coffee table. But one mention in a print magazine and they’ve got long-lasting bragging rights. This is the realization that Aaron Lammer,...
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Your Phone Addiction is Killing You
25 June 2019|Digital
Our digitally-connected lifestyle is taking a heavy toll on our health. According to an article in Magazine Media, our collective phone addiction is changing how our brains work and creating harmful stress hormones. (Note: the original article linked above is...
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A Print Ad So Good You Can Taste It
24 June 2019|Advertising, Print
Did you hear it?Coca-Cola absolutely nailed this campaign, creating a multi-sensory experience in print. And it’s strategically based on what we know to be true about our human brains – the power of reverse psychology, the ability of one sense...
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REI Taking the (Print) Road Less Traveled with New Title
24 June 2019|Catalog, Magazine, Print
Outdoor gear supplier REI has a reputation for strategically setting traditional marketing on its head. They made headlines four years ago when they launched the “Opt Outside” movement and closed the doors on their retail outlets on Black Friday. “We...
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The Audrey Hepburn of Free Fonts?
21 June 2019|design
Breakfast at Tiffany’s, anyone? If you’re a fan of the cute, glam style that Audrey Hepburn embodied, you’ll love our two free font picks this week. First up is Elsie, a truly feminine font, perfect for anything related to glamour...
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The Nation’s Editor Gets Real with Mr. Magazine
20 June 2019|Magazine, Print
For Don Guttenplan, being named editor of the oldest continuously published print magazine in the country is not something to take lightly. “To have this platform at this time in our country’s history and to have a platform with the...
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Philly Gets Two New Glossies to Love
20 June 2019|Magazine, Print
Philadelphia is a city that loves its print. With new indie bookshops popping up and a good number of niche regional publications and literary magazines, it has a well-earned rep as a city in which print thrives. Now, according to...
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It’s Time for College Marketers to Raise Their Print Bar
19 June 2019|Marketing, Print
Be the change you want to see. It’s a well-known philosophical saw … and it holds true in business too. For Sandy Hubbard writing in Print Media Centr, it’s not enough to talk about good print products. It’s our duty...
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Bringing Paid Subscription Growth Out of the Dark Ages
18 June 2019|Magazine
Adjustable seats. Dean Horowitz writing in Folio: uses this unlikely analogy to help us understand a critical problem in the magazine subscription model of late. “One size fits all just doesn’t work,” Horowitz writes. “Warplanes were once designed to fit...
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