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Revealed – a Look Inside the Meredith Magazines Success Story
20 February 2020|Magazine
The largest media company in the world didn’t get that way by playing it safe and pulling back when things got tough. And they have no intention of doing so now. Meredith Corporation VP and Group Publisher Scott Mortimer recently...
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What’s Read and Loved and Growing for Five Straight Years?
19 February 2020|Catalog, Print
Image source: jschmid.com The results are in, and Harvard Business Review has something to say about the state of catalogs in the 2020 marketing strategy. “Despite two decades of email and social media marketing, and the digitization of the consumer...
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Australian School Bans iPads… Does Educational Science Agree?
19 February 2020|Paper, Print
When Reddam House Private School outside Sydney, Australia got rid of iPads, they did so based on feedback from the students. The school had been using iPads to access e-textbooks for the past five years, according to Jenn Ryan writing...
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Bauer Media Once Again Shows Us All How it can be Done
18 February 2020|Magazine, Print
When it comes to secret sauce, Bauer Media seems to have it. They are proving yet again that brands can still thrive in print magazines, through audience-based innovation that builds adoring fans and happy advertisers. The latest news? Two of...
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Direct is the New Digital When it Comes to Customer Mail
18 February 2020|Advertising, Print, USPS
Direct mail makes us feel special.That stat comes from research from Royal Mail that shows 70% of consumers feel more valued by a brand when they receive direct mail instead of email. (Don’t believe it? Just look at what happened...
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Two Free Fonts Perfect for Making Romance
14 February 2020|design
The reality is we are all suitors of a sort, looking to build relationships with our audience. And sometimes, you need to get a little heartfelt. When you want to speak from the heart, try these two free fonts. Our...
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Iconic Cincinnati Bookstore Marks 80 Years on Main Street
13 February 2020|Print
Remember the days of the massive multi-story bookstore? You could get lost for hours in there, finding any number of nooks or crannies to read, daydream, plan your next novel. Too bad those days are gone forever…. Oh, wait. Hey...
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Easyriders Magazine Gets a New Owner… and a Whole New Outlook
12 February 2020|Magazine, Print
Denim entrepreneur Pepper Foster is now in the magazine business after acquiring the iconic Easyriders title. “The co-founder with his brother of denim line Chip & Pepper, Foster last year quietly bought the monthly, founded in 1970 and aimed strictly...
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Agency Spending Patterns are Way Too Far Ahead of Reality
11 February 2020|Digital, Social Media
A new report from the IPA shows the generation gap in media habits is increasing, not closing, as Gen Xers and Boomers spend at least half their time consuming traditional media. “The report, for me, has one very clear takeaway...
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Bauer and Bines Join Forces for Celebrity Fitness Magazine
11 February 2020|Magazine, Print
Bauer Media is doing it again. The magazine media brand has built a reputation as a scrapper in the print magazine industry, relentlessly releasing lifestyle and celebrity-based titles that have large online audiences, and translating it beautifully to the print...
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