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The Business End of Meghan and Harry in the People Newsroom
29 January 2020|Magazine, Print
“There are very few times you have editors running around the newsroom excited about a story and this was one of them because historically, this is something that hasn’t happened in a long time or hasn’t happened before.” People’s EIC...
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What’s Old is New Again in these Recent Magazine Launches
28 January 2020|Magazine, Print
It’s like the line from that old joke … “what’s black and white and read all over?” Only instead of newspapers, we’re talking about glossies. Several title launches have been announced that feature both the brand new and a reimaging...
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Outside Magazine’s CEO 41% More Bullish than Ever on Print
28 January 2020|Magazine, Print
Mr. Burke, you’re one of our kind. “I’m bullish, and it may sound crazy to some, but personally, I love print,” Larry Burke, chairman and editor-in-chief of Outside magazine, recently said to Samir “Mr. Magazine” Husni in an interview. It...
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Short-termism and the Short-sighted Ad Campaign
27 January 2020|Advertising, Marketing
As reporting and budget cycles move to shorter cycles, long-term strategic brand building is often overlooked for the immediate gratification of short-term eyeballs. And according to some industry experts, this reality is helping keep print ad spend low. “Audiences report...
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What Publishers Need to Understand about Gen Z
27 January 2020|Advertising, Marketing, Publisher, publishing
Thanks to social and behavioral researchers, we know a lot about Generation Z (aka Gen Z, iGen or Centennials.). Born between 1995 and 2015, this is the first generation to be raised on the internet and social media, and the...
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Born to be Wild? These Free Fonts are a Must for Your Design Kit
24 January 2020|design
Energetic, free and dreamy, Vindica Rebel typeface from Indonesian design shop Rubirubiko makes us want to design something just for the sheer fun of it. The creative brush font comes with a ton of glyphs to make the right statement....
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Customers Want a Choice When It Comes to Transactional Mail
23 January 2020|Print
Yesterday we shared how USPS mail volume has declined dramatically since 2006, down about 30%. Today we ran across an article that clarifies where some of that drop comes from. “In its most recent Household Diary Study, the US Postal...
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Just the Facts, Ma’am, on Direct Mail in 2020
22 January 2020|Marketing, Print
Mail volume since 2006 has dropped a whopping 29.5% since 2006, according to USPS data. At the same time, the average response rates for commercial direct mail are up a whopping 173% for home lists; and almost 200% for prospect...
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The Non-trackable Print Ad Myth … Busted
21 January 2020|Advertising, Print
Perfectly targeted and trackable ads … this was the promise of internet advertising, and the mantra turned into a drumbeat for marketers looking for an easier way to demonstrate performance. The common story was print ads aren’t trackable, so there’s...
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Print… The New Indicator of Brand Chic
20 January 2020|Print
Almost five years ago I was seeing clear evidence of print’s luxurious future. I saw the perfect confluence of  Millennials – often assumed to be tech-savvy and digital leaning – are growing weary of the constant tech in their lives and often...
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