freeportpressd, Author at Freeport Press

Digital Alone Won’t Cut it for one Lifestyle Publisher

05 October 201505 October 2015|Digital, Magazine, Print

Another lifestyle magazine is making news, this time in Lagos, Nigeria. (Can we just say that this is beginning to be the norm rather than the exception? Lifestyle magazines are indeed a “thing” and more marketers are realizing the impressive...

How Brand Publishing is Raising the Bar

05 October 201505 October 2015|Magazine, publishing

Elliman’s new lifestyle magazines transcend the mold and give established titles a run for their money. A remarkable thing is happening as brands turn to high end print vehicles. For Douglas Elliman Real Estate, their venture into brand journalism is...

Spoiler Alert – E-book Sales Slumping

02 October 201502 October 2015|Print

Is there more to the recent reports of e-book declines than meets the eye? It’s a plot twist worthy of best-seller status. After a few years of meteoric growth that some said threatened the livelihood of the print book industry,...

For the Love of All Things Punctuated

02 October 201502 October 2015|content, Editorial

The Grammar Girl has something to say about dashes, commas and colons. “People sometimes ask me about the difference between a colon and a dash since they can both be used to introduce the next part of a sentence,” Mignon...

Content Provider or Experience Maker?

01 October 201501 October 2015|content

Samir “Mr. Magazine” Husni was in South America recently, speaking with members of the media agency and marketing industry at the Media24 conference in Sandton. There he spoke on the state of print today, and the changing role of editors...

Seth Godin on Mass Media: So Close

30 September 201530 September 2015|Magazine, publishing

Seth Godin is usually spot on when he blogs about marketing and advertising in today’s connection economy. Last week, he came so close to disclosing a new truth about the magazine industry that we have to wonder if he left...

Yes, Mobile Ad Blocking is Good for (Almost) Everyone

30 September 201530 September 2015|Advertising, Mobile

There’s an interesting conundrum in the world of mobile advertising that’s not getting much attention in the recent spate of news on Apple’s ad blocking interface. “What's remarkable and timely about enabling ad-blocking on mobile is that it collides with...

Print Called “Effortless” Environment for Luxury Marketers

29 September 201529 September 2015|Advertising, Magazine, Print

WSJ Magazine sees higher ad page numbers for their September issues. Print’s detractors will often say that the tangible benefits of reading in print are largely over-romanticized and not solid reasons for advertising there. But according to one publisher, this...

Don’t Blame Digital for the Crumbling Newsstand

29 September 201529 September 2015|Magazine, Newsstand

It’s tempting to say people just don’t want to read in print. But is digital media really to blame for lower newsstand sales? Marina Haydn of The Economist is not shy about calling out publishers for their own role in...

Viva the Printer in this new Multi-Channel Space

28 September 201528 September 2015|Print

Shifting strategies and new adaptations lead to a rethinking of what it means to be a printer in today’s marketplace. “For centuries, the printing industry flourished as consumers had increasingly more disposable income to spend on goods such as books...

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