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Scarcity over Scale – When Size Doesn’t Matter
28 September 2015|Advertising, content, Digital, Magazine
Two publishers explain why mass market is not the value proposition that their advertisers are looking for. “When anyone can buy traffic, what value does the marketer get from that? And what is unique about that audience?” Breaking Media’s CEO...
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Is Your Content Good Enough for Print?
25 September 2015|content, Editorial
These 10 print magazine tips will make you a master online content creator. While they might not admit it publicly, the best online content creators understand that they can learn a lot from good old print. “[Fans of the Internet]...
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Why So Many Retailers are Turning to Print
25 September 2015|Catalog, Magazine, Print
Just selling products these days isn’t enough… the truly successful retailers are selling a lifestyle. It’s been called the “secret weapon” of luxury retailers, as more and more online merchants turn to editorial content, and particularly print magazines, to help...
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How Digital Has Elevated the Magazine
23 September 2015|Magazine, Print
"If you’re going to do print, do it properly,” states Delayed Gratification’s co-founder Rob Orchard. “That means high-quality production and lovely paper stock that feels, smells, and looks good. It means investing in content and making something [readers] genuinely want.”...
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A Tale of Two Magazines
22 September 2015|Magazine, Print
It’s easy to take the negative about the magazine industry…but one writer was inspired to dig deeper and see what’s really going on. Apologies to Dickens, but maybe ones’ view of the industry as the “best of times” or the...
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“Entertainment Tonight” Debuts in Print
22 September 2015|Magazine, Print
They started on TV and have done a remarkable job of creating a growing online presence. And now “Entertainment Tonight” is clicking to a new channel and launching a series of print magazines. “The series of special edition collectible magazines...
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The Growing Impact of Association Media
21 September 2015|content, Digital, Print
There’s a subtle and powerful shift happening in the world of nonprofit associations. “Whether by realizing cost efficiencies or by having a better understanding of the power of a media group’s ability to market an association’s mission to its membership,...
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Advertising’s Existential Moment
21 September 2015|Advertising, Magazine
“Even with the decline in print, magazine media—that is, brands with multiple channels—are holding their own or even growing advertising despite the tough climate. They are getting out in front of each new digital challenge. And by doing so, they...
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Dissecting the 1% Prediction 
20 September 2015|Digital, Magazine, Print
BoSacks isn’t one to hold back. So his recent comments on the print side of the magazine business are making some waves. In a recent newsletter, BoSacks cites in particular the “charmingly enthusiastic” information in two specific articles – one...
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New Senate Postal Reform Bill Freezes Rates Through January 2018, Bakes Exigency Into Rate Base
18 September 2015|USPS
Senator Tom Carper (D-DE), the ranking member of the Homeland Security and Governmental Affairs Committee, today introduced the Improving Postal Operations, Service, and Transparency Act of 2015 (iPOST). Designed to strengthen a similar bill he introduced two years ago in...
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