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The Velvet Rope Appeal of Print
21 March 2016|Magazine, Print
What print has going for it cannot be replicated in digital; that’s what makes print such a luxurious channel for readers and advertisers. Put a group of industry experts on one stage and you’re going to get a broad range...
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Wired, on the Cusp of Peak Content
21 March 2016|content, Digital, Magazine, Print
Editor-in-chief Scott Dadich riffs on life and publishing at the edge of the digital bubble. Scott Dadich has seen a thing or two. In his tenure with Wired magazine and parent company Condé Nast, Dadich has personally ridden the roller...
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The Envelope Please…
18 March 2016|design
Not content with yearly “best of's,” My Fonts is naming its new stars every month. Lucky us! Okay, design geeks, here’s the monthly peek at the “rising stars” in the font world, courtesy of MyFonts. “Just last week the film...
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Print Driving Digital Success in Big Ways
17 March 2016|Digital, Print
As print becomes ever more valuable as a channel, smart marketers are leveraging it to knock their digital engagement out of the park. Here’s how. “Despite what you may have heard, print content is not going the way of the...
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Are Trade Shows Worth the Trip?
17 March 2016|Marketing
Much like print marketing, trade shows took a hit during the recession. What’s the status now? We may be hypersensitive to the whole “________ is dead” attitude, so it’s no surprise that John Boyens’ article “Are Trade Shows Dead?” caught...
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Social Media: Knowing When to Say When
16 March 2016|Social Media
Not getting that dogpile of likes and shares? Here’ a few things to try before calling it quits. “Your team’s been sinking hours a week into Pinterest (or LinkedIn, or Facebook, or Twitter, or Vine). You’ve gotten three comments: one generic...
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What it’s Really Like for Publishers Using Facebook’s Instant Articles
16 March 2016|publishing, Social Media
At look at how the social platform publishing app is working from the folks using it most. Since spring of last year, a limited number of publishers have been allowed and encouraged to post their content directly onto Facebook using...
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The Robb Report on Hot Cars and Luxury Buyers
15 March 2016|Magazine, Print
Events and digital content are good business for the publisher, but nothing trumps print for that upscale, engaging experience. The Robb Report has long been known as an upscale magazine, since its beginnings as a magazine covering the collectible automobile...
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Print’s Up; That’s a Fact
14 March 2016|Print
What do transportation equipment, clothing and printing have in common? You might be surprised. Manufacturing industries in general had a rough year in 2015, with the category down 4.3% overall from 2014. Petroleum and coal; leather and allied products; even...
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The Man, the Magazine, the Addiction
14 March 2016|Magazine
It’s not misguided romanticism or a refusal to innovate. Print’s experience is more like an addiction than a media channel for Mr. Magazine. Stalwart print scholar and advocate Samir “Mr. Magazine” Husni is unabashed in his belief in the power...
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