330-308-3300
Contact Us
Yeah, It’s Not Really About Dead Trees
16 November 2016|Paper, Print
We all know trees die to make paper, right? Well, not really, as Will Glassman in Inspired School Marketers explains:“I live within walking distance of Historic Rittenhouse Town in Philadelphia,” writes Glassman.  “William Rittenhouse built America’s first paper mill at...
continue reading
Point, Click, Advertise
15 November 2016|Advertising
Are these the programmatic ads that actually work? “It’s that time of year again!” notes this article from MediaBids in Print Observer. “Time for your readers to find the perfect gifts for their family and friends! MediaBids can help by...
continue reading
Up North, the Preferred Magazine Platform IS…
15 November 2016|Magazine, Print
For Canadian magazine readers, the data shows that print is definitely first choice when it comes time to read. We are pretty clear about U.S. magazine readers and their preference for print titles, but how about our neighbors to the...
continue reading
Can Artificial Intelligence Be Trained to Evaluate Art?
11 November 2016|design, Magazine, Print
The publishers of EyeEm Vision turned to a computer to curate an issue of their print magazine. The results are stunning. Earlier this fall a hot topic making the rounds was “Can algorithms replace human editors?” Discussions were prompted by...
continue reading
Hot Trends in Regional Magazine Revenue
10 November 2016|Magazine, Print
BoSacks has a thing for regional titles and the people who create them. “Each time I go a CRMA event the air is charged with excitement, brothers and sisters sitting in a conference room sharing new ideas and divergent internal...
continue reading
Why Publishers are Dropping Those Promoted Story Links
10 November 2016|Advertising, Digital
Usually labeled something like “Around the Web” or “You might also like,” those paid content links may be seriously undermining publisher credibility. We’ve all seen them, and most likely have clicked on them; paid links to “other content” at the...
continue reading
Four Ways Brands Make Money in the Instagram Monkey Sphere
09 November 2016|Social Media
As Instagram quietly becomes the number two social media platform for publishers, money is being made with these specific strategies. Is your brand on Instagram? More importantly, is your brand making money on Instagram? “As a platform, Instagram might not...
continue reading
Can YouTube Make the Switch from Platform to Publisher?
09 November 2016|Publisher, Social Media, VIdeo
The numbers underscore just how difficult it is to convince folks to pay for something they’ve had for free all along. YouTube is ubiquitous. The platform has more than one billion monthly users, and is growing by the minute. Their...
continue reading
The Best Mudslinging Ever Printed
08 November 2016|Print
As Election 2016 wraps up, enjoy this timely look at some of the best and most cringe-worthy posters in U.S. history. As the 2016 election cycle finally comes to a head, we thought you’d enjoy this trip through the way-back...
continue reading
The Craft Beers of the Magazine Industry
08 November 2016|Advertising, advertorial, Magazine, Print
For one publisher, making the move from mass market to regional has been a beautiful eye-opener. “We think of ourselves as craft beer or craft cheese; it’s handmade in a region, and people love the handmade aspects of what we...
continue reading