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Hope in the Impossible: Why One Reader Returned to Print News
29 November 2016|News, Print
“I'm simply fed up with online news sites that provide more clutter and distractions than real content. They load slowly to boot.” That’s the sentiment of Rick Smith, the techwire editor of WRAL in Raleigh, N.C. Smith came to this...
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Feast on This: Milk Street Magazine from Christopher Kimball
28 November 2016|Magazine, Print
The iconic American foodie talks about why his new print magazine is the perfect place to engage his audience. Did you know that 97% of all cookbooks purchased are printed on paper? “You can cook off a screen or a...
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Glamour UK is Growing Up and Growing Smarter
28 November 2016|Magazine, Print
Glamour UK is now firmly a teenager, and it’s growing up to be quite the smarty. “Glamour [UK] is celebrating its 15th anniversary with a strategic shift in recognition of its readers’ evolving lives, enhancing the ways in which the brand...
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UK Luxury Mags and the Smell of Money
22 November 2016|Magazine, Print
“[It is] something to do with the sheen of the paper, the way that the ink sits on the page, the smell of money and desire that wafts off the page.” It’s called the “magazine moment.” It’s that certain something...
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The Revenge of Analog, Now at a Store Near You
22 November 2016|Print
“I just like the feel of a book in my hands!” It’s undeniable; this is the line that comes up in almost any conversation about print books versus digital. And while we may pass it up as trite, it encapsulates...
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The Costly Mistake Brand Marketers are Hard-wired to Make
21 November 2016|Magazine, Print
Is there a collective human blind spot when it comes to legacy media? What publishers need to know about the people buying ads. As humans, we seek out the new, the unknown, the bright and shiny. This basic human trait,...
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Why Younger Audiences Are Spending More Time with Print Magazines; What Publishers Need to Know
21 November 2016|Magazine, Print
The value of print magazines in building trusted relationships with an audience cannot be matched by other channels…and younger readers continue to prefer print over digital for magazine consumption. That’s just two of the insights Bob Wooton, principal at Deconstruction,...
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U.S. Publishing and the Nice, Healthy 2015 Bounce
18 November 2016|publishing
IPA data shows that the U.S. publishing market still ranks as the world’s largest market by a wide margin, and revenue was up close to 10% in 2015.  By far the world’s largest publishing marketing, the United States, saw a...
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Why Publishers Have a Huge Advantage on Social Media
18 November 2016|Publisher, Social Media
It’s a mad, mad world out there on the social platforms, but publishers have a leg up when it comes to social strategy. As a brand, you’ve got to leverage a multi-channel strategy to engage a wider audience.  And it’s...
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It’s No Picnic on Social Media
17 November 2016|Social Media
There’s a lot of anger and frustration from marketing execs on social platforms. How’s the view from where you sit? “Outrage,” “anger,” “more toxic than ever,” “very difficult now”… these are just a few of the phrases being used by...
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