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How Influencer Marketing is Taking a Page from Direct Mail
07 August 2017|Marketing, Print
Remember the early days of celebrity endorsements on TV and in print? This initial form of influencer marketing took root in the marketing zeitgeist. And it’s evolved with technology, creating an entire genre of social media influencers. From there, we’ve...
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One Strategic Way to Boost 3 Important Brand KPIs 
07 August 2017|Marketing, Print
Trust – it’s essential to brand growth. Marketers understand the role the trust has in building customer relations, which influences everything from lead generation to sales to referrals. Without trust, creative marketing might work for a while but won’t lead...
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Free Font Fridays with an Old West Twist
04 August 2017|design
Both of this week’s free fonts would look at home in a John Wayne movie poster. Pony up and get ‘em now. We love a good throwback, and this week’s font choices both have a bit of the Wild, Wild...
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Why Your Walls Can’t Match your Business Card
04 August 2017|design
If you aren’t yet familiar with John McWade, take this opportunity to get to know him. McWade is the founder of Before & After, and is now on the staff of Lynda.com. He has a bi-weekly series of videos for...
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8 Proven Health Benefits to Reading (Real) Books
03 August 2017|Print
We usually talk about print in terms of how it fits into the marketing landscape. Today, I’m taking a different approach, not related to business at all: I want to share with you some important information about your health. Abigail...
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An Honest Look at State of the Magazine Industry — Summer 2017
03 August 2017|Magazine
Anyone working in or around the magazine industry knows one thing for certain: Everyone’s got an opinion. Prognostications on the print magazine industry range from doom and gloom to nothing but sunshine and moonbeams. If you’re in the business of...
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The Lasting Value of the Leave-Behind
03 August 2017|Magazine, Marketing, Print
“If you’re going to invest in print,” writes Raindrop’s Adam Wagner in Forbes, “make it amazing.” Wagner is talking about the strategic impact that print can make in your marketing, what he calls the “bow” on your brand experience. He...
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The Trust Bump of Printed Magazines
02 August 2017|Magazine, Print
In this age of fake news and waning consumer trust, there is one thing brands can do to significantly raise their “trust appeal.” “Advertising campaigns which include print magazines amongst their mix of media channels have a 22% increase in...
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Vanity Metrics and the Social Sphere
02 August 2017|Social Media
When it comes to social media, racking up those “likes” is a heady feeling. But are those so-called vanity metrics moving the dial on the bottom line? Turns out, most marketers couldn’t really say. “By far the biggest challenge for...
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Why Some Folks Are Ditching their Smartphone Apps for Paper Planners
01 August 2017|Paper
The human brain is an incredible thing. The more we learn about how it works – and how that information can be applied to business – the more amazing it appears. For example, neuromarketing research has proven that our brains...
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