September 2017 - Freeport Press

29 September 201729 September 2017|design

I can’t help it; say the word “hero” and this classic tune from the Footloose soundtrack starts running through my head. This time, it’s triggered by the first of today’s free font picks. Hero is a multipurpose sans-serif typeface designed...

Print vs. Digital: How We Really Consume Our Magazines – 2017 edition

29 September 201729 September 2017|Digital, Magazine, Print

UPDATED 2017 STATISTICS 9/29/17 Freeport Press promoted a 14-question survey (added 7 questions vs. 2016 edition) to a variety of magazine readers in the North America - demographics chart below. The survey was open for 3 days in September 2017...

Reed Magazine and 150 Years of Literary Excellence

29 September 201710 November 2021|Magazine, Print

“We are merely stewards in our lifetime.” That sentiment, from the editor-in-chief of San Jose State’s Reed Magazine, seems fitting for the occasion of the 150th anniversary of the venerable title. “I feel the same way about being the editor-in-chief...

Environmental Marketing Guidelines Making a Big Dent in Greenwashing

28 September 201728 September 2017|Marketing

Like this article? Go ahead and print it out. U.S. paper companies plant far more trees than they harvest, and today in the U.S. there are 12 million more acres of forest than 20 years ago. Paper is renewable and...

Is this the Video Content Mic Drop?

27 September 201727 September 2017|Uncategorized

“Pivot to video” is quite the catchword lately for digital publishers looking to drive engagement. Especially for publishers who are targeting a younger audience, video seems like a potential boon, in light of the growing size of video advertising budgets....

How Catalogs are Driving These Traditional Businesses

27 September 201710 November 2021|Catalog, Print

Pinetree, a seed company, does almost all of its business online, but it’s marketing the old fashioned way – with printed direct mail catalogs.“Most of our customers get the catalog, they flip through it, they mark it up, and then...

UK Readership Solid in Print, Declining on PC

26 September 201726 September 2017|Magazine, Print

Mobile readership is growing in importance for UK magazine media brands – but print remains the bulk of readership for several popular brands. Ellen Hammett in Mediatel reports on the latest NRS and AMP data from the period the covers...

“The Week” Finds the Sweet Spot for Younger Readers

25 September 201725 September 2017|Magazine, Print

Billing itself as the “perfect antidote to modern media’s overkill,” The Week is one of the fastest growing print magazines of the last 10 years, according to its website. Now The Week – which attempts to provide clarity and context...

Why Paper and Postage Will Cost You More in 2018

25 September 201710 November 2021|Paper, USPS

In a typical market, declining demand should lead to falling prices; it’s been a tenet of our economy for years. Yet according to D. Eadward Tree, the magazine industry is poised to see a strange reversal.“Declining demand is supposed to...

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