April 2016 - Page 2 of 4 - Freeport Press

How Indie Publishers are Subverting the Dominant Paradigm

19 April 201619 April 2016|Magazine, Print

The publisher of Offscreen makes a case approaching “passion projects” from a vastly different point of view. Last spring we shared an article on Kai Brach and his idea of creating selfish permanence in the digital design world via a...

Ex-agency Man Calls Ad Industry “Delusional”

19 April 201619 April 2016|Advertising, Marketing

“Marketers are from Mars. Consumers are from New Jersey.” ~ Bob Hoffman The ad industry is suffering from three major delusions, according Bob Hoffmann, former owner of the Hoffman/Lewis agency and now an outspoken critic of current ad practices. According...

Yes, Magazines Rock as Ad Platforms

18 April 201618 April 2016|Magazine, Print

Optimistic thinking from a print geek? Nope, it’s scientific fact from consumer research. It’s not idle speculation, but a scientific fact: Magazines are scientifically proven to be really effective as advertising platforms. “Research into subconscious responses to ads indicates that...

The World is Your Catalog

18 April 201618 April 2016|Catalog, Print

A remarkable innovation potentially transforms every printed image into a purchase point. And brands are climbing aboard fast. Almost a century ago, the prevailing business model for newspapers changed radically, Shellie Karabell writes in Strategy + Business, as printing technology...

20 Top Foodie Magazines

15 April 201615 April 2016|Magazine, Print

Do not read this article on an empty stomach. Move over Bon Appétit. Make some room on the counter, Real Simple. There’s a new crop of foodie magazines that are redefining the genre…and making us very, very hungry. “Not very...

The Ultimate Guide to Font Pairing

15 April 201615 April 2016|design

Macaroni and cheese; peanut butter and jelly; League Spartan and Libre Baskerville? Some things are just destined to be classic combinations. In print or digital design, one of the greatest challenges for designers is choosing the fonts for the piece....

Your Catalog: Much More Than a Sales Tool

14 April 201614 April 2016|Advertising, Catalog, Print

In a multi-channel environment, that printed catalog has a lot of hats to wear beyond selling your stuff, according to this MCM report. “As much as things have changed, the more they have stayed the same,” writes Daniela Forte of...

Remember When CNET Jumped the Shark?

14 April 201614 April 2016|Magazine, Print

When they launched in print, the idea caused some serious waves. Now? It’s all about using the right channel for the right content, says CNET’s top editor. Eighteen months after CNET debuted their magazine, how does the company feel about...

Third Party Distribution: Too Much of a Crapshoot?

13 April 201613 April 2016|content, Digital

Publishers are finding that engaging with readers via Apple News and other third party platforms is too random and unreliable to offer a sustainable business model. Apple News got off to a rocky start. When the third party content system...

The Web of Disruption or a Branded Environment? A Publisher’s Choice

13 April 201613 April 2016|Advertising, Digital, Marketing

Today’s Internet is a disruptive experience that serves no one: not the user, not the content creator, not the publisher, and especially not the advertiser, who’s getting the worst deal of all. The editors of MediaLife want to make one...

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