April 2016 - Page 3 of 4 - Freeport Press

A Creative Talks about Print’s Real Value

12 April 201612 April 2016|Magazine, Print

Want to know what’s really going on in commercial printing? Look at it from a designer’s point of view. “I genuinely believe that printing and therefore commercial print has something to offer that is a viable alternative to digital content...

Less is More and More is Better

12 April 201612 April 2016|Magazine, Print

Want your publication to thrive in print? Raise the bar regarding reader experience. Bookazines have done a remarkable thing for the magazine industry, forcing brands to raise the bar for their readers, according to one regional magazine publisher. “If [readers]...

Is Bigger Really Better in the Luxury Print Magazine?

11 April 201611 April 2016|design, Magazine, Newsstand, Print

The trend is clear: Major fashion publishers are going for size. Seems bigger is better in the world of fashion magazines. “With its March 2016 issue, Elle US debuted a new trim size of 9 inches by 10 7/8 inches,...

Making it Rain with your Association Magazine

11 April 201611 April 2016|Magazine, Print

“An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues.” – Ernie Smith of Associations Now According to one industry insider, your association’s publications are vital to achieving your bottom line business...

Journalism, Clickbait and the Edge of Peak Content

07 April 201610 November 2021|content, Digital, Editorial

“The audience-building process is shifting its focus from quality to unabated eyeball collection tactics, with pernicious consequences.” ~ Frederic FillouxJournalism doesn’t have a clickbait problem. It has a content problem, asserts Chris Sutcliffe in The Media Briefing.Sutcliffe cites media commentator...

Print Adverts Rock in the European Union

07 April 201607 April 2016|Advertising, Print

Top advertisers in the major EU markets spend up to one-third of their budget on print. Brilliant! The Europeans seem to have a high affinity for print, and that preference plays out in the ad market: Recent data analysis shows...

The Symbiotic Relationship between Harvesting and Recycling

06 April 201606 April 2016|Paper, Print

Without fresh wood fiber, recycled fiber would quickly run out and the recycled paper supply would dry up in months. Sometimes things just work. Like PB&J, March and college basketball, even sustainable tree harvesting and the recycled paper industry. We...

Digital Dysfunction and the Broken Ad Industry

06 April 201606 April 2016|Advertising, content, Digital

The “mortgage-backed securities” equivalent in the shady digital ad game means advertisers are getting minuscule returns on their investment. Can it be fixed? According to recent research, marketers are pouring their dollars into internet advertising at a rate that is...

Millennials are Getting All Touchy

05 April 201605 April 2016|Print

Why print is a hugely powerful way to engage the goat-cheese generation. “We’re paper nerds,” says Chris Harrold, VP of Business Development and Creative Director for Mohawk in an article by Toni McQuilken in Printing News. “We went to the...

Penny Wise, Print Foolish?

05 April 201605 April 2016|Magazine, Print

How associations risk alienating their members, and how you can avoid the same mistake. We can’t say this loud enough and often enough: When deciding on a publishing channel strategy, you must take into account the preferences of your core...

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