April 2016 - Freeport Press

Nat Geo Throws it Way Back, With Stunning Results

29 April 201629 April 2016|design, Magazine, Print

A photographic icon launches an Old West typeset cover… and the results are perfection. The brand is synonymous with striking imagery. I suspect almost anyone you know could instantly recognize a couple of the most iconic National Geographic covers: The...

The Battle for Affordable Mailing

28 April 201628 April 2016|USPS

The good news is the exigency surcharge is now rolled back. But as one industry analyst points out, the struggle is far from over. Now that the USPS has rolled back the 4.3% emergency surcharge on postage, mailers everywhere are...

Print Media and the Ad-Free Renaissance

28 April 201628 April 2016|Advertising, Digital, Magazine, Print

The “give-away” culture of digital content is slowly leading publishers to realize they may have gotten it all terribly wrong. As the pendulum swings back to print, publishers seem to be coming to some kind of awakening – rude or...

Runner’s World Strategy Has Definitely Got Legs

27 April 201627 April 2016|Magazine, Marketing

The new podcasts from the publisher guarantee they’ll be glued to their audience’s ears. Talk about a sweet spot! When you think of an audience that’s pretty hard to catch standing still, runners have got to be it. Yet the...

Mission Critical for Local Niche Titles

26 April 201626 April 2016|Magazine, Print

There’s one key element at play when localized, special interest print titles thrive in niche market scenarios. The niche magazine market is strong in southern Louisiana, according to April Capochino Myers in the Greater Baton Rouge Business Report. The article...

Swoosh…the Pendulum Continues its Swing Back to Print

26 April 201626 April 2016|Advertising, Print

One group of marketing pros demonstrates to an audience why print materials, and in particular inserts, are having a revival. “There’s a very common misconception that people just throw inserts into the bin. Everyone talks about digital but we’re expanding...

Condé Nast Defying the So-Called Digital Erosion

25 April 201625 April 2016|Magazine, Print

“There is something extraordinarily alluring about a glossy magazine, the physical quality, particularly a very thick one.” -- Condé Nast’s Nicholas Coleridge. Thanks to his brand’s winning strategy for defying “Internet erosion,” Condé Nast’s Nicholas Coleridge says his company’s magazine...

Now Delivering: Print Mail to Your Inbox

22 April 201622 April 2016|Print, USPS

The post office is testing a new service that lets residents see what’s coming in today’s mail. And the impact on the direct mail industry could be huge. But are we ready for it? It’s been called a game changing...

The Oft-Ignored Story of Magazine Media Growth

21 April 201621 April 2016|Advertising, content, Digital, Magazine, Marketing, Print

Despite challenges in measurement and reporting, the evidence of magazine media’s growth is becoming increasingly difficult to ignore. Something fascinating is happening in the magazine media industry, and it’s an often ignored story according to research consultant Marius Cloete, writing...

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