October 2014 - Page 4 of 5

09 October 201409 October 2014|Print

[responsive][/responsive]If recent research is any indication, young people are far more interested and invested in print books than in their digital counterparts. In fact, “the 16-24 generation is still firmly in favor of print books, new research shows, with 73%...

Print Is Weapon of Choice for Brand Ninjas

09 October 201409 October 2014|Marketing, Print

[responsive][/responsive] It’s time for the annual UK Autumn Seminar, sponsored by advocates of the print and stationery industry. So it comes as no surprise that the theme this year centers on print as the “weapon of choice” for ultimate brand...

The Problem with Digital Advertising: It’s Cheap

08 October 201408 October 2014|Advertising, Digital

[responsive][/responsive]Publishers were right to be alarmed when digital advertising first came onto the scene. The publisher already viewed advertising as powerful, engaging — and expensive. Advertisers expected huge value from their ad budgets, and they got it from the quality...

Have You Crashed Your Magazine App Today?

08 October 201408 October 2014|Apps, Magazine

[responsive][/responsive]If you publish digital versions of your magazines on the Apple Newsstand, you’ve got some work to do. According to D. B. Hebbard in Talking New Media, the latest iOS 8 updates from Apple are causing crashes and other malfunctions...

Allrecipes’ Secret Ingredient: A Generous Helping of Community Data

07 October 201407 October 2014|Magazine, Print

When the successful website Allrecipes.com launched their print magazine in the summer of 2013, the publisher bucked a major trend of magazines forsaking print for a digital-only product. The calculated risk has paid off beautifully, with the latest circulation figures...

Kevin Spacey on Storytelling: 3 Keys to Getting it Right

07 October 201407 October 2014|content, Marketing

Kevin Spacey got a standing ovation when took the stage at least month’s Content Marketing Institute. “But why was Spacey at a marketing conference, you ask? Good question,” writes Mark Jones in CMO By Adobe. “The word on the conference...

Monocle Introduces the Cure to the Empty Start-Up Culture

06 October 201406 October 2014|Magazine

[responsive][/responsive]“Today there are numerous people who launch their own companies in full knowledge they could have a bigger salary in the corporate world,” says Andrew Tuck, cofounder of high-end luxury magazine Monocle. “But they choose to run a vineyard, a...

Magazines Get a New Way to Measure Readership, But is it Too Broad to Be Useful?

06 October 201406 October 2014|Magazine

[responsive][/responsive]It’s been an ongoing struggle in the industry since the advent of digital publishing: How can a magazine effectively measure its readership across digital platforms? The reason this is critical comes down to ad rates, with more eyeballs on the...

Why Getting it Wrong is the Future of Design

03 October 201403 October 2014|design

[responsive][/responsive] Art historians describe a cycle to creative movements that we’ve seen repeated through the centuries. And Wired’s Scott Dadich believes we are on the cusp of an important shift in technology design today. Dadich relates the story of Edgar...

The Great Indie Magazine Explosion

02 October 201402 October 2014|Magazine

[responsive][/responsive]It began in the aftermath of the recession, around 2011. A slow but steady trickle of independent quarterlies like Kinfolk, Tiny Atlas Quarterly and Wilder crept onto the scene and captured the hearts and minds of readers. The trickle has...

Prev 1 2 3 4 5 Next

Quick Links