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Facebook to Escalate a Bidding War for Native Content?
15 April 2015|content, Digital, Editorial, Social Media
Is Facebook poised to start a bidding war with Google? It could be, judging from a recent patent application filed by the Zuckerberg et al. “The patent application,” notes Business Insider’s Lara O’Reilly, “details an ad exchange that combines an...
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Why You Should be Publishing on LinkedIn
04 March 2015|Social Media
A friend asked me about LinkedIn the other day. “What’s that site all about? I’m not looking for a job so why should I care?” A few years back, I would have advised him to build a strong presence on...
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From Platform to Publisher: Behind LinkedIn’s Transformation
04 March 2015|Social Media
[responsive][/responsive]The LinkedIn we remember from not too long ago was a great place to find job candidates, search for a new position and digitally schmooze with a professional quality crowd. All that is still true, yet LinkedIn has become a...
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Content Marketing is the Only Marketing Left
01 March 2015|content, Marketing, Social Media
[responsive][/responsive] Much has been written lately about the attention economy and the need for brands to cut through the clutter to be heard and seen. Yet as we tire of virtually jumping up and down waving our hands in the...
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Marketing 101 in the Social Sphere
27 February 2015|Apps, Social Media
[responsive][/responsive]As Twitter, Facebook and other social channels began to dominate the landscape, the very idea of “social media marketing” has become a thing of its own. There is a slew of advice on how to engage more readers, get more...
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Twitter Stream About to Get Some Serious Google Love
11 February 2015|Social Media, Website
[responsive][/responsive]Twitter tweets are about to get more exposure through Google’s search engine, according to Bloomberg’s Sarah Frier, and the results could mean money in the bank for the struggling social channel.“In the first half of this year, tweets will start...
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How to Put Out Better Content
29 December 2014|content, Social Media
[responsive][/responsive]Fact: Companies that blog get more web traffic, according to Brendon Schenecker in Forbes.com and piles of stats on the topic. The reasons why your company should be blogging are clear. So what’s the key to creating blog content that...
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Is Facebook Trying to Save Face With Publishers?
17 December 2014|Social Media
[responsive][/responsive]While recent research finds that time spent on Facebook is a waste for most brands, the social media giant is attempting to sweeten the pot for media publishers, with new tools and insights that aim to help them target their...
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BoSacks Offers Keen Insights on the MPA 360 Numbers
03 December 2014|Magazine, Social Media
Earlier this year the Association of Magazine Media (MPA) rolled out Magazine Media 360, a new way to measure audience engagement across all channels, print and digital, based largely on social engagement. The recent numbers are out and BoSacks has...
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3 Ingredients for Share-Worthy Content
01 December 2014|content, Social Media
Is your attention-seeking content creation behavior being rewarded or shunned? If you’re in the business of marketing with content, you know your content has important work to do, far beyond the “writer’s high” described by Shane Snow in this Contently...
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