330-308-3300
Contact Us
Unapologetically Exquisite DuJour Magazine Turns Five
13 November 2017|Magazine, Print
“No one can deny or challenge that print is really where the majority of the ad revenue still comes from.”  There’s one thing that high-end brands clearly understand about print: It’s powerful – indeed some say effortless – platform on...
continue reading
Mattress Company Prints the Perfect Bedside Reading
13 November 2017|Catalog, Print
How this innovative mattress company plans to live on your nightstand, instead of on your smartphone.   Mattress company Casper, purveyors of the popular “bed in a box” design that is disrupting the traditional bedding market, has a mission that...
continue reading
Dog, The Magazine – a True Indie Lifestyle Magazine
09 November 2017|Magazine, Print
If dogs published magazines (and had passports and good luggage), this is the magazine they would create. The editors of Dog, have created a true lifestyle magazine around dogs. And it’s far different than you might expect, and unlike any...
continue reading
The Psychological Reason We Value Physical more than Digital
09 November 2017|Print
Ownership. That, in a nutshell, seems to be the reason that we instinctively place a higher value on physical goods versus digital, according to Christian Jarrett in Research Digest. Jarrett cites studies that appeared in the Journal of Consumer Research...
continue reading
The Gourmand on the Cutting Edge of Foodie Content
07 November 2017|Magazine, Print
The image is surprisingly uncomfortable and yet fascinating … a snail, complete with shell, poised delicately on the razor’s edge of a chef knife. “No snails were harmed in the making of this photo story,” notes the editor. Phew. The...
continue reading
Digital’s No Good Horrible Rotten Year … and What It Could Mean for Print
06 November 2017|Advertising, Digital, Print
The print industry is facing a strange paradox. “Print is a proven important component of any media plan, effective on its own – and as part of a wider media plan, whereby it actively enhances the ROI of TV or...
continue reading
“Brandier” and “Printier” – the Evolution of Sports Illustrated
06 November 2017|Magazine, Print
A lot has changed in the world of sports journalism, notes Sports Illustrated’s Editorial Director Chris Stone in an interview with Samir “Mr. Magazine” Husni. “When I got here in 1992, Sports Illustrated to some degree represented a virtual monopoly...
continue reading
Ikea and the Most Helpful Catalog in the World
02 November 2017|Catalog, Print
Ikea has always been known for its unique take on catalogs. The 2014 US catalog made waves by integrating smartphones into the experience through augmented reality, while the 2015 book went decidedly non-tech, saying it’s a “not an e-book; it’s...
continue reading
When Retailers Print Magazines, They’d Do Well to Look Like This
31 October 2017|Magazine, Print
This is one trend we are solidly behind – non-publisher brands diving into print magazines as a way to engage their audience and solidify their brand.It’s tricky business, of course, as Cable Neuhaus explains in his Modern Magazinist post on...
continue reading
BH&G Continues Strong with 7.6 Million in Circulation
31 October 2017|Magazine, Print
Magazine publishers would do well to take a page out of Visa’s playbook, and “be everywhere your customers want you to be.” Staying true to your audience and their needs is the best way to build a solid model around...
continue reading