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The Weird Science Behind Ad Effectiveness
10 August 2015|Advertising, Digital, Print
Scientific research gives us new cold, hard facts on how human brains interact with advertising…and digital marketers may be in for a surprise. One thing the digital revolution has taught us is that digital advertising is not the magic bullet...
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Where’s the Existential Angst this Summer? 
10 August 2015|Magazine, Print
Magazine launches this summer continue to be ahead of last year’s pace, as noted by Samir “Mr. Magazine” Husni in his monthly Launch Monitor. July is no exception, with 81 new titles, up from 77 a year ago. The numbers...
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Back to School Means Back to Paper
10 August 2015|Paper, Print
It’s that time of year. The back-to-school aisles crowd our favorite stores, and kids shriek at the first sight of those piles of binders, folders and backpacks. Shriek they may, but once it’s time to fill those bags, 94% of...
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10 Titles that Prove Magazines are Amazing
07 August 2015|Magazine, Print
We’ve been talking a lot about the new crop of lifestyle magazines being published by brands in a variety of niches, including real estate, retail and now even automotive. Savvy brands are employing their own teams of highly skilled journalists,...
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A Modest Proposal to Sell More Magazines
06 August 2015|Magazine, Newsstand, Print
“It is a truth widely acknowledged,” writes John Harrington in his e-newsletter, “that the magazine retail distribution channel is bordering on dysfunctional, yet, at the same time, it is commonly accepted that the dysfunction is not the primary or even...
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Oh My Ford, You’re In Print
06 August 2015|Magazine, Print
What a fantastic time to be in magazines.  As brands turn to print to engage with their customers, magazine industry professionals are finding entirely new vehicles (yeah, pun intended) in which to contribute. Take the writers at Ford’s new quarterly...
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It’s All About the Experience
04 August 2015|Digital, Print
According to industry prognostications, “Print is proving stubbornly resistant to the clear logic that digital must win,” notes this article in Print Business. The reports – from PWC and Ovum – note that digital does indeed continue to grow, but...
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Real Science on Paper versus Screens
03 August 2015|Digital, Paper, Print
Feeling drained after reading on a digital screen? It might not be a lack of caffeine, but an actual physical reaction in your brain. As Ferris Jabr notes in Scientific American, “evidence from laboratory experiments, polls and consumer reports indicates...
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7 Brands with Awesome Print Mags
31 July 2015|Magazine, Print
Around here, we like to say if you’re going to do something, do it right. Make it count. It seems fitting, then, that we share this nugget. “If print is dying, brands haven’t gotten the message,” writes Dillon Baker in...
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Readers Ask: Where Are The Books?
28 July 2015|Print
Never come between book lovers and their books. Librarians across the country are learning this the hard way, according to Michael S. Rosenwald in The Washington Post. “Around the country, libraries are slashing their print collections in favor of e-books,...
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