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What the New UK Cross-channel Readership Data Tells Us about Print
19 April 2018|Magazine
In the U.S., magazine media brands have been getting a pretty good visual on their multi-channel readership thanks to the 360 Data approach launched in 2014. While those figures from the MPA had some decided problems – mainly they were...
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A Major U.K. Pub Chain Just Shut Down its Social Channels
18 April 2018|Magazine, Print
Tim Martin’s had enough. The chairman of a popular pub and hotel chain in the UK made a public statement about his feelings around social media, as the company shut down its social media accounts on Monday. Their pub's publication...
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Two Big Names Unveil their New Magazine Designs This Month
17 April 2018|design, Magazine, Print
When your brand look is as iconic as National Geographic’s, you tread with care when it comes time to redesign your flagship print magazine. That yellow rectangle, after all, is arguably one of the most recognizable brand marks in the...
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Fixing the Broken Retail Magazine Distribution Channel
17 April 2018|Magazine, Newsstand
John Harrington is pulling no punches talking about the current state of the magazine industry. In a recent letter in BoSacks’ Media Intelligence newsletter, the industry veteran asks a simple question: Is there a future in the magazine retail distribution...
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A Fresh Way to Look at Your Publishing Channel Mix
12 April 2018|Digital, Magazine, Print
According to Mike Koedinger, founder of independent media company Maison Moderne, the Print Proud, Digital Smart mantra rings true in some highly specific ways. The publisher of Paperjam, the company’s flagship print product, recently spoke to Samir “Mr. Magazine” Husni...
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Does Your Magazine Cover Sell Your Issue, or Your Brand?
09 April 2018|Magazine, Print
Your magazine cover sells your brand, not your issue. That’s the assertion of Ryan Derousseau writing in Folio last week. As he explains, with newsstand sales down across much of the industry, magazines are turning to other means to drive...
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Move Over, Teen Mags, You’ve Got Company
09 April 2018|Magazine, Print
When Bella Grace launched four years ago, it promised to be a print lifestyle magazine that “touches the heart and soul of the reader.” Now, publisher Stampington & Company has announced an addition to the family, as New Generation launches...
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3 Publishers that are Fueling Growth by Repurposing their Assets
02 April 2018|content, Magazine
Repurposing content has long been a mantra of the content marketing world. It makes perfect sense; companies spend a lot of resources to create good content. Using that content in as many ways as possible leverages that investment to maximize...
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What the Current Crop of Indie Food Magazines Gets Right
29 March 2018|Magazine, Print
The latest trend in indie food magazines proves that, in this niche at least, portions are sometimes best served small.As Tejal Rao writes in the New York Times food section, there is an “unexpected groundswell across the country: a wave...
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Magazines and the “Keep It Forever” Factor
29 March 2018|Magazine, Print
The Mr. Magazine interview with W’s editor-in-chief Stefano Tonchi. “What is a print product? What should it look like? And how do we deliver it to people?” Those are the kind of questions that W’s editor-in-chief Stefano Tonchi has been...
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