Why Far & Away is our Favorite New Title in a Long Time
|,
What do you get when two iconic publishing brands – National Geographic and the Wall Street Journal – decide to collaborate on a new print title? You get the new magazine Far & Away, a luxury business travel publication that...
continue reading
ModMag 2018 – A Celebration of Magazine Creativity
|,
It’s a jungle out there.  The magazine publishing business is a tough place, there’s no doubt about that. Not surprisingly, industry events often focus on the challenges and the strategies necessary to survive. But for Jeremy Leslie, founder of the...
continue reading
The Single-Minded Vision of Jo Packham
|,
For Jo Packham, print publishing is in the blood.  “I’m a traditional print girl. I was in book publishing for 30 years,” she explained in an interview with Samir “Mr. Magazine” Husni. “When that ended and I got the opportunity...
continue reading
Publishing is “Booming” on the East End Magazine Scene 
|,
Booming. That’s how Keith J. Kelly from the NY Post describes the current publishing scene in the Hampton East End market. Kelly gives a thorough rundown of recent editing shakeups (you’ll need a flowchart to keep track) and provides a...
continue reading
Publishers Balk at FB’s New Ad Policies
|, ,
We’ve said it before – Mark Zuckerberg either doesn’t understand journalism or doesn’t care about its importance to our democratic society.  A bold statement? Sure. But just look at the dodgy way Facebook is ranking news outlet for trust to...
continue reading
21st Century Travel Content Performs Beautifully in Print
|,
There’s no question that technology has dramatically changed the travel industry. It wasn’t all that long ago that you’d call a travel agent when it was time to book a vacation, and they’d send you off with loads of travel...
continue reading
Media Buyers are Failing Brands Due to This One Bias
|,
The last few weeks we’ve talked a lot about the importance of true engagement in advertising, and how the quest for eyeballs has been distracting many brands from the real point of their campaigns. Now, new research from Ebiquity and...
continue reading
Let’s Give GQ a Hand for this One
|, ,
Seriously, this is the best thing I’ve seen all month. The new GQ cover features three A-list female comics in various states of ...  disarray. “To front its comedy-themed issue, the men's monthly lured Kate McKinnon, Issa Rae and Sarah...
continue reading
Eyeballs are Not What You’re Looking For
|,
Unlike in the digital ad arena, magazines are not selling eyeballs to their ad partners. For the past several years, this was viewed as a “problem,” as media brands pumped massive resources into their digital content work to gain traction...
continue reading
Hello, Magazine Advertising, and Welcome to the 21st Century
|, ,
It’s easy to blame the fall-off of print advertising on many factors – the rise of digital platforms, changing consumer behaviors, the massive popularity of video. But there’s been a fundamental issue with magazine advertising itself – it’s hard. “Why...
continue reading