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The Delicious New Partnership for Meredith and Forks Over Knives
01 October 2018|Magazine, Print
For Brian Wendel, founder and president of plant-based foodie brand Forks Over Knives, the proof is in the organic, dairy-free pudding, so to speak.  “Forks Over Knives is a brand that empowers people to live healthier lives by changing the...
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How the Slow Journalism Movement Embraces Hindsight
25 September 2018|Magazine, Print
Earlier this summer we introduced our audience to Delayed Gratification, a UK titles that have become a standard bearer for the slow journalism movement. The age of the 24-hour news cycle has turned journalism into a speed race. Scoops and...
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Why Magazine Media is Having a Kardashian Moment
24 September 2018|Magazine
Influence.   Brands crave it, and an entire industry has sprung up around online influencers on Instagram, YouTube and other social channels. At its inception, brands that looked to influencer marketing had worthwhile goals; engaging their fan base and potential...
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What I Noticed in that Mr. Magazine Interview with Good Company Founder Grace Bonney
24 September 2018|Magazine, Print
In Grace Bonney’s eyes, the design world has a diversity problem.“I think that so often the design world in particular has a very particular audience that tends to be wealthy, it tends to be white, it tends to be someone...
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B2B Media and the Direct Line to Senior Execs
18 September 2018|Magazine, Print
B2B marketers, take note: A new study out of Canada proves that business media magazines are a direct channel to reaching decision makers.  “The study shows that business media magazines are read by senior people in the industries which they...
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Publishers Clap Back at TNG’s Newsstand Bailout Request
18 September 2018|Magazine, Newsstand, Print
When magazine wholesaler TNG asked major publishers to pony up to rescue their newsstand distribution, the overriding response was “get lost.” To some, it might seem counterintuitive – magazine publishers have relied on the newsstand for decades, and if TNG...
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The One Thing Costco Won’t Do To Save Costs
17 September 2018|Magazine, Print
When costs – especially postage expenses – began to rise for Costco and its Costco Connection magazine, the team naturally searched for ways to save expenses. But there was one action that was off the table, according to Michael Winkleman...
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Husni Riffs on the Global Rise of New Magazines
13 September 2018|Magazine, Print
Earlier this week we shared an interview with magCulture’s Jeremy Leslie; he was talking to Stack’s Steve Watson about the state of the magazine industry today, and had this to say: “Always in the back of my mind I think...
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Two Print Magazines, Two Happy Audiences
11 September 2018|Digital, Magazine, Print
New Internationalist magazine has a lovely kind of problem. “A survey of New Internationalist readers revealed that many do not have time to get through an entire issue in one month, leaving the magazines piling up in one corner in...
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Magazine Wholesaler Asks Publishers to Pony Up
11 September 2018|Magazine, Newsstand
“The newsstand business is going through a difficult transition.” That could be the understatement of the decade. And it’s especially telling when it’s uttered by someone whose company just raised rates on newsstand publishers. According to Tony Silber writing in...
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