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The magCulture View of Modern Magazine Publishing
10 September 2018|Magazine, Print
Jeremy Leslie has pretty strong feelings about the print magazine industry – and he’s not shy about sharing them.  The founder of the magCulture media brand recently stopped into the Stack offices in London to speak wtih Stack's Steve Watson...
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This New Title Wants You to Please Go Away
06 September 2018|Magazine, Print
The story starts with one of the all-time great audio viruses from Rupert Holmes: “If you like Pina Coladas, and getting caught in the rain If you´re not into yoga, if you have half a brain If you like making...
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The New Rule in Indie Publishing? There Are No Rules
04 September 2018|Magazine, Print
A recent indie magazine exhibit in London sheds light on the history – and the future – of independent publishing. In a nutshell, they came, they published, they vanished, by the dozens. But in the process, they helped spawn a...
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Wine, Whisky, Cigars and a True Publishing Icon
28 August 2018|content, Magazine, Print
For Marvin Shanken, head of the 46-year-old M. Shanken Communications, success in the magazine world comes down to unimpeachable content. “We invest in very relevant information for readers who are passionate about the topics we’re writing about, and in all...
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DIY Farmhouse Fans Get a Brand New Magazine … from an Old Friend
27 August 2018|Magazine, Print
It’s been transported from the quaint to mainstream, echoing the way many of us are longing for a gentler, less frenzied time. With the wild success of farmhouse decorating and lifestyle, magazines in that niche are certainly having a moment....
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Why this Magazine is a Profound Waste of Time
23 August 2018|Magazine, Print
Caspian Whistler was just a kid when he bought his very first print magazine. It was a copy of Nintendo Official Magazine, and it launched a lasting curiosity around both games and print. Given that background, it’s not surprising that...
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Leverage the Summer Slowdown to Do This with Your Ad Sales List
22 August 2018|Advertising, Magazine
How to make hay in the ad game when the rest of the world is slathering on the sunscreen. Summertime – it’s hot, the sun’s out, your contacts are on vacation – and it’s easy to fall into thinking that...
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Credit Where Credit’s Due: The Weirdness around Magazine Industry Innovation
21 August 2018|Magazine, Print
Earlier this month, Linda Thomas Brooks of the Association of Magazine Media (MPA) made a compelling argument against the “mean girls” mentality around print magazines as an industry. She explained that she usually ignores all the “print is dead” chatter...
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A Wow Factor Moment for Special Interest Print
20 August 2018|Magazine, Print
For many magazine media brands, digital is great for engaging an audience looking for that “wow” moment. And Kalmbach Media has been doing just that with their Discover magazine content. The problem, of course, is that digital media has a...
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What the Interview Relaunch Tells Us about High-end Magazines
20 August 2018|Magazine, Print
Still wondering about the future of magazine media? Here’s more evidence that the narrative about print magazines is changing:  Just in the past week or so we’ve posted about magazine readership being up down under, and the industry saying “enough”...
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