Digital Archives - Page 24 of 28

22 May 201522 May 2015|Digital, Magazine, Print

What a great analogy from our good friend Samir “Mr. Magazine” Husni. This is terrific: “As the magazine and magazine media world navigate their way through the maze of problems and possible solutions to the print + digital dilemma that...

Should Publishers Push Either Digital or Print?

21 May 201521 May 2015|Digital, Magazine, Print

For some of us, it’s pretty hard to be platform agnostic. Us print geeks find ourselves longing to read a format that we can touch, feel and yes, smell (an associate admitted that when her most recent issue of Southern...

Red Bulletin Digital Readership “Disappointingly Low”

19 May 201519 May 2015|Digital, Magazine, Print

The folks at Red Bull have turned the aggressively-marketed energy drink into a media force to be reckoned with. (Who can forget the Red Bull logo plastered everywhere during Felix Baumgartner’s epic sky dive?) “The drink brand has become a...

The Big Question about Journalism’s Disruption

28 April 201528 April 2015|Digital, Editorial

Something interesting is happening as new media companies like Buzzfeed, Vox and Vice raise bucket loads in venture capital. They seem to be making themselves beholden to their advertisers in ways that their print predecessors never could…or would. And the...

Why Digital Won’t Save Regional Publishers

27 April 201527 April 2015|Digital, Magazine, publishing

Relying on digital growth alone is not the answer for regional publishers looking to regain the profit levels of the past, according to Neil Thackray in The Media Briefing. Thackray provides an intriguing analysis of recent revenue reports from regional...

15 Absurdly Clever Interactive Print Ads

27 April 201527 April 2015|Digital, Magazine, Marketing, Print

As digital advertising has eaten into traditional budgets and strategies, sometimes it seems that the creativity of print ad creators has waned. Fortunately, an article from Hubspot helps prove that this is not the case. “Print ads were once the...

Facebook to Escalate a Bidding War for Native Content?

15 April 201515 April 2015|content, Digital, Editorial, Social Media

Is Facebook poised to start a bidding war with Google? It could be, judging from a recent patent application filed by the Zuckerberg et al. “The patent application,” notes Business Insider’s Lara O’Reilly, “details an ad exchange that combines an...

Prof to Students: Leave the Laptop in the Bag

09 April 201509 April 2015|Digital

[responsive][/responsive]Look inside any college classroom in America and you'll see not a sea of eager faces looking up at you, but a shield of laptop backs and the tops of heads bent over their keyboards. But not every head hidden...

Time’s Pearlstine on Print and the Future

25 March 201525 March 2015|Digital, Editorial, Magazine, Print

[responsive][/responsive]Some may call it unnerving or even terrifying. But Time Inc.’s EVP Norman Pearlstine is “just exhilarated by the speed with which this business is changing, by the challenges we have, and by the uncertainties, by an absolute belief that...

Is the USPS Barking Up the Wrong Tree?

12 March 201512 March 2015|Digital, USPS

[responsive][/responsive]According to USPS CIO Jim Cochrane, “The U.S. Postal Service has been a quiet leader in business technology for the past 40 years. Technology has enabled us--one of the largest employers in the country--to remain nimble and responsive to changes...

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