Digital Archives - Page 18 of 28

28 April 201628 April 2016|Advertising, Digital, Magazine, Print

The “give-away” culture of digital content is slowly leading publishers to realize they may have gotten it all terribly wrong. As the pendulum swings back to print, publishers seem to be coming to some kind of awakening – rude or...

The Oft-Ignored Story of Magazine Media Growth

21 April 201621 April 2016|Advertising, content, Digital, Magazine, Marketing, Print

Despite challenges in measurement and reporting, the evidence of magazine media’s growth is becoming increasingly difficult to ignore. Something fascinating is happening in the magazine media industry, and it’s an often ignored story according to research consultant Marius Cloete, writing...

Third Party Distribution: Too Much of a Crapshoot?

13 April 201613 April 2016|content, Digital

Publishers are finding that engaging with readers via Apple News and other third party platforms is too random and unreliable to offer a sustainable business model. Apple News got off to a rocky start. When the third party content system...

The Web of Disruption or a Branded Environment? A Publisher’s Choice

13 April 201613 April 2016|Advertising, Digital, Marketing

Today’s Internet is a disruptive experience that serves no one: not the user, not the content creator, not the publisher, and especially not the advertiser, who’s getting the worst deal of all. The editors of MediaLife want to make one...

Digital Dysfunction and the Broken Ad Industry

06 April 201606 April 2016|Advertising, content, Digital

The “mortgage-backed securities” equivalent in the shady digital ad game means advertisers are getting minuscule returns on their investment. Can it be fixed? According to recent research, marketers are pouring their dollars into internet advertising at a rate that is...

Introducing the Business Class of Online Content

31 March 201631 March 2016|Digital, Editorial

Dutch company Blendle launches stateside this month, offering publishers a different way to share content and make money…without ads. If Facebook’s Instant Articles is the path to suckerdom, what’s the alternative for publishers balking at the hyperdistribution model? Meet Blendle,...

The Digital Disconnect from Reality

22 March 201622 March 2016|Advertising, Digital, Print

Not feeling real? You’re not alone. Scientists are studying the all-too-real sense of disconnect in a digital-heavy life. Is Facebook making us lonely? Are we losing our connection to nature? Is social media destroying our real relationships? These are just...

Lean In, Lean Back and the State of Association Publishing

22 March 201622 March 2016|Digital, Magazine, Print

For SHRM’s Jessica Perry, there are about a quarter million valid reasons to continue in both print and digital. “Print versus Digital: A Strategic Choice.” That’s the title of a panel discussion being put together for the Folio: Association Media...

Wired, on the Cusp of Peak Content

21 March 201621 March 2016|content, Digital, Magazine, Print

Editor-in-chief Scott Dadich riffs on life and publishing at the edge of the digital bubble. Scott Dadich has seen a thing or two. In his tenure with Wired magazine and parent company Condé Nast, Dadich has personally ridden the roller...

Print Driving Digital Success in Big Ways

17 March 201617 March 2016|Digital, Print

As print becomes ever more valuable as a channel, smart marketers are leveraging it to knock their digital engagement out of the park. Here’s how. “Despite what you may have heard, print content is not going the way of the...

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