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Is the FTC About Smack Down Native Ads?
30 December 2015|Advertising, Digital
In the wake of rising ad blocking, publishers are looking to native ads as revenue solutions. But the FTC has a stern warning…and enforcement is likely not far behind. As consumers regain control of their devices by installing ad blocking...
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A Fascinating (and Slightly Terrifying) Look at Electronic Waste
29 December 2015|Digital
E-waste is generated at a rate of about 112 pounds per person each year; what can be done? Paper recycling has been around for decades, and the paper industry has taken huge strides toward sustainability and environmental awareness. So what...
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Publishers Take on the Digital Ad Nightmare
22 December 2015|Advertising, Digital
The digital ad disruption of 2015 makes us hopeful for improvements in 2016; it looks like some publishers are coming back to their senses. Quality over quantity: If the digital ad disruption of the past several months has taught publishers...
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Can Native Ads Survive the Blockade?
17 December 2015|Advertising, Digital, publishing
As consumers race to bar digital intrusion, where does that leave brands and their sponsored content? A word of warning to publishers. The debate around native advertising and its future continues to swirl in the industry, with the practice being...
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Digital Ad Disruption at Def Con 9
14 December 2015|Advertising, Digital
With an estimated one in three consumers expected to start using ad blocking software in the next three months, the problem just got massive. “On a scale of one to ten, my concern is at a level eight or nine...
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Apple News Leaves a Bad Taste for Publishers
25 November 2015|Digital, News
Since the launch of iOS 9, publishers have been less than thrilled with Apple’s news publishing platform. “Underwhelming.” That’s the word used off the record to describe one publisher’s experience with the latest iteration of Apple’s news feed, according to...
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Why Print Refused to Die
23 November 2015|Digital, Print
The answer is surprising simply. People want it. “Just a few years ago, it looked as if digital publishing would push print aside. But print refused to die. Why?” asks publishing consultant Jim Elliott in a sponsored post in Folio:....
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Why Resurgent is Print’s New Buzz Word
19 November 2015|Digital, Print
Everything old is new again as the bloom drops off the digital rose. It’s a word that’s been popping up quite a bit lately when people talk about print magazines. The word is “resurgence,” and it’s a great way to...
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The Dawn of the Post-Ad Digital World
18 November 2015|Advertising, Digital
Digital advertisers are forced to reckon with technology disrupting their technology. Ad blocking technology is here. You can blame it on the advertisers, the blocking developers, or an ethically challenged viewing audience all you wish, but if you make money...
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Will the Buy Button Help Digital Magazines?
06 November 2015|Digital, Magazine
Looking to add value for advertisers, one digital publishing platform is hoping to  push the “buy now” button. Digital magazines sales have been plagued with a lack of consumer enthusiasm. The predicted digital magazine revolution has failed to materialize, and...
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