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Irony Alert: What Brands Really Want from Native Ads
08 September 2016|Advertising, Digital, Print
If brands want what they say they want from native, then native is probably the wrong choice. We all want it for our business content: attention; eyeballs; reach; engagement. According to native content agency Nativo, “most brands want readers’ attention...
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People, Not Platform, is What Really Matters to Publishers
07 September 2016|content, Digital, Print
Rebecca Mock These industry experts insist that print’s changing role means publishers must put the audience at the center of any strategy. Print, as we’ve been saying for months now, has a new role in the marketing mix. Many media...
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Eyes Wide Shut to Digital Ads
24 August 2016|Advertising, Digital
Most digital ads are never displayed; even when they are, only a tiny fraction is actually viewed.  Here’s what digital advertisers can learn from print. It’s no secret that the digital ad industry is rife with fraudulent traffic and viewability issues....
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Hearst Goes All In With Unified “We Are Fashion” Campaign
18 August 2016|Advertising, Digital, Magazine, Mobile, Print
Traditional media looms large in the publisher’s bold and innovative fall season promotions. In case anyone has lingering doubts that the fashion industry knows its bread is buttered in print, they just need to look to Hearst’s innovative fall campaign....
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Serving at the Altar of Tech
15 August 2016|Digital
For many of us, it seems we’ve lost a significant amount of control from the analog days.  Are we turning into slaves to our digital tech? Joe Berger has a problem with this tech-heavy, digitally intrusive lifestyle we are leading....
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Digital Ad Burnout? You Betcha
10 August 2016|Advertising, Digital, Social Media
Digital media is worried that readers are burning out on ads. Ya think? Mass media in catching on to what a lot of us in the industry have known for a long time now: The average consumer is pretty much...
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How Publishers are Killing Off their eBooks
04 August 2016|Digital
Magazine publishers underwhelmed us with digital versions of their titles; now book publishers are doing the same with e-books. It’s an old story…the digital magazine revolution that never happened as digital magazines publishers completely underwhelmed market expectations with their offerings...
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Print & Digital – a Perfect Match?
28 July 2016|Digital, Print
One magazine contributor has only good things to say about the digital challenge to publishing. Rosie McMeel is unabashedly a glossy magazine fan. “Print is a beautiful, considered, curated and indulgent medium that I’m passionate about. Getting to work on...
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Monty Python, Cannes, and the Reality of Print
19 July 2016|Advertising, Digital, Print
When your marketing meetings resemble a Monty Python farce, you know you have a serious problem. It’s a bit like the old Monty Python skit. Digital marketers have been so insistent that print is dead or dying that it seems...
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Digital “Wins”…with Highest Cost Per Impression
27 June 2016|Advertising, Digital
Want to spend lots and get not much in return? Digital video ads may be just the thing you’re looking for. Something fascinating is happening online these days. The clamor for digital video ad space is driving up the cost...
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