Digital Archives - Page 15 of 28

Digital, Baby, You’ve Got a Lot to Learn…

15 December 201615 December 2016|Advertising, Digital, Magazine, Print

Print magazine publishers, rather than quivering in their boots in the face of digital disruption, now have a thing or two to teach the digital side about customer experience. Are they listening? Digital advertising, the supposed “savior” of the print...

The Costly Mistake Brand Marketers are Hard-wired to Make

21 November 201621 November 2016|Magazine, Print

Is there a collective human blind spot when it comes to legacy media? What publishers need to know about the people buying ads. As humans, we seek out the new, the unknown, the bright and shiny. This basic human trait,...

Why Publishers are Dropping Those Promoted Story Links

10 November 201610 November 2016|Advertising, Digital

Usually labeled something like “Around the Web” or “You might also like,” those paid content links may be seriously undermining publisher credibility. We’ve all seen them, and most likely have clicked on them; paid links to “other content” at the...

Mass Market Fashion … Is It Getting Real?

02 November 201602 November 2016|Digital, Magazine, Print

While they may not be industry experts, the college generation knows what they want in a magazine. “What does the future of fashion magazines hold?” The question was posed to open an article written by Daisy Guy that appears in...

I Said What Now? Listen to What Google Has on You

26 October 201626 October 2016|Digital

Ok, Google, how can I manage my privacy just a little bit better? We’ve probably all done it: “Ok, Google, find me a good <<fill in the blank.>>” It’s especially true if you have an Android smartphone, with the Google...

Does Advertising Really Ruin Everything?

25 October 201625 October 2016|Advertising, Digital, Magazine

For one Columbia University professor, the print magazine experience is the only sane model left. Advertising, a once-small subset of our consumer life, has now taken over just about everything, according to Tim Wu, author of “The Attention Merchants.” “I...

Return to Sender; Email Unknown

12 October 201612 October 2016|Digital, Marketing

Americans are completely tied to their emails, and your message is not getting through. If the results of a recent Adobe survey are any indication, marketers who rely on email for communication are facing some tough sledding. “Adobe today released...

In-Image Ads…They’re Kidding, Right?

30 September 201630 September 2016|Advertising, Digital

The primer reads like condescending farce. Unfortunately, they are dead serious. On social media, articles with images receive 94% more views than those without, according to the folks at digital ad agency GumGum and self-declared creator of the In-image ad...

Digital Agency Turns to Print to Build Brand

29 September 201629 September 2016|Digital, Magazine, Print

This U.K. digital agency is launching a print magazine aimed at the tech sector in a move to engage a wider audience. File this under ‘Music to our Ears.’ Harrison Williams, the founder of the London-based digital agency CHC Digital, had...

The Digital Tipping Point: Are We There Yet?

14 September 201614 September 2016|Digital

It may seem that digital media has already drowned out traditional media. This isn’t true, according to research by eMarketer. Are we there yet? Has digital overtaken traditional media in terms of consumer behavior? Not yet, but we’re getting closer,...

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