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Rising ROI for Catalog Mailers Means Happier Holidays
19 November 2020|Catalog, Print
Could the creepiness of hyper-personalized digital advertising be behind the rise in effectiveness of direct mail? Or maybe it’s the longing for something tangible that makes us read, and respond to, our print mail? Either way, it’s clear that mail...
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The 40% Bump for Frances Valentine’s Lockdown Catalog
30 September 2020|Catalog, Print
This spring, one fashion label took a risk and launched their first-ever print catalog, even as the fashion industry (and the rest of the retail economy) was running on fumes. Were they nuts? Hardly. “This spring, the team at Frances...
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IKEA 2021 Takes a Dive into the Gaming World
25 August 2020|Catalog, Print
The lines between the gaming world and retail sales are blurring… in the most delightful way. IKEA, long known for their fantastically creative approach to their annual catalog, has partnered with the makers of Nintendo game Animal Crossing: New Horizons...
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Restoration Hardware and the Golden Age of Catalogs
27 April 2020|Catalog, Print
The year was 2001, and Restoration Hardware was hanging on by the slim wires of their high-end chandeliers.  Zoom forward to March of this year, and their stock logs the highest price it’s ever seen. According to Amanda Mull in...
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Using Better Paper Can Cut Customer Acquisition Costs
02 March 2020|Catalog, Paper, Print
Eastbay, the Wisconsin-based athletic shoe brand owned by Foot Locker, has always operated under its vision to be the go-to resources for pro-grade gear. In pursuing that mission, they are always on the lookout for anything that provides an “edge”...
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What’s Read and Loved and Growing for Five Straight Years?
19 February 2020|Catalog, Print
Image source: jschmid.com The results are in, and Harvard Business Review has something to say about the state of catalogs in the 2020 marketing strategy. “Despite two decades of email and social media marketing, and the digitization of the consumer...
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The Catalog Mindset is Empowering the Future of Retail
05 February 2020|Catalog, Print
It’s a multi-channel world out there, and we live it every day. We jump from direct mail to smartphone to brick and mortar purchase then back again to our tablets to order a missing size online. We do this almost...
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The Beautiful and Powerful Hybrid of Magazine and Catalog
16 January 2020|Catalog, Print
Has your catalog design been stagnant for too long? It might be time to consider a redesign, suggests this article in Small Business Rainmaker. “One of the most disappointing and frustrating experience that a customer faces is to come across...
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How a Day at the Mall Starts in Print and Ends Online
12 December 2019|Catalog, Print
They’re back – the print catalogs from old beloved and new favorite retailers. While they aren’t the gigantic wishbooks of years past, they are a critical component in the modern customer journey. “Those old-fashioned methods of selling might have more...
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The Simple Truth about Printed Catalogs … They Work
10 December 2019|Catalog, Print
It’s an online world, and we are all Amazon crazy, right? If that’s true, what’s with all the shopping catalogs? That’s what reporter Rena Sarigianopoulos of NBC News affiliate KARE11 asked in this video clip. She received a mailbox full...
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