This spring, one fashion label took a risk and launched their first-ever print catalog, even as the fashion industry (and the rest of the retail economy) was running on fumes. Were they nuts? Hardly. “This spring, the team at Frances...

The year was 2001, and Restoration Hardware was hanging on by the slim wires of their high-end chandeliers.  Zoom forward to March of this year, and their stock logs the highest price it’s ever seen. According to Amanda Mull in...

Image source: jschmid.com The results are in, and Harvard Business Review has something to say about the state of catalogs in the 2020 marketing strategy. “Despite two decades of email and social media marketing, and the digitization of the consumer...

It’s a multi-channel world out there, and we live it every day. We jump from direct mail to smartphone to brick and mortar purchase then back again to our tablets to order a missing size online. We do this almost...

Has your catalog design been stagnant for too long? It might be time to consider a redesign, suggests this article in Small Business Rainmaker. “One of the most disappointing and frustrating experience that a customer faces is to come across...

They’re back – the print catalogs from old beloved and new favorite retailers. While they aren’t the gigantic wishbooks of years past, they are a critical component in the modern customer journey. “Those old-fashioned methods of selling might have more...

It’s an online world, and we are all Amazon crazy, right? If that’s true, what’s with all the shopping catalogs? That’s what reporter Rena Sarigianopoulos of NBC News affiliate KARE11 asked in this video clip. She received a mailbox full...

“Last Christmas,” writes Chaymae Samir in Reuters, “Amazon announced that it would print a toy catalogue during the holiday season. For any other traditional retailer, this wouldn’t be a novelty. But the e-commerce giant has built its $100bn empire entirely...