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2016 Postal Promos at a Glance

22 December 201522 December 2015|USPS

Looking to save on postage in the coming year? Take these programs into account while you’re planning next year’s DM projects. Many thanks to Erv Drewek of Graphic Communications for putting together a nice set of links to the 2016...

Lawmakers Look to Make Exigent Hike Permanent

07 December 201507 December 2015|USPS

New legislation could wipe out the planned return to previous rates. Saying that the Postal Service needs an extension on the exigency rate hike, Sen. Tom Carper (D-Del) has sponsored legislation that could make those rates permanent for at least...

Postal Jobs to Remain Stable in 2016

30 November 201530 November 2015|USPS

No big cuts in work force, but plenty of operating losses predicted at the USPS for the coming year. “Don't look for any major downsizing from the U.S. Postal Service during the coming year: A new report indicates the postal...

Direct Mail Called “The Most Direct Pipeline” to Consumers

24 November 201524 November 2015|Catalog, Print

Just as the first iteration of direct mail disrupted retail, so too will direct mail 2.0 disrupt and transform the industry. Budget troubles at the USPS aside, there is plenty of innovation going on in direct mail these days and...

Is This How George Jetson Gets His Mail?

08 October 201508 October 2015|USPS

Forget about robot maids; it’s the future of mail that’s really up in the air. Kathy Siviter, a new member of the crew at PostalVision2020, is a fan of the latest partnerships between print and technology to create “the mail...

New Senate Postal Reform Bill Freezes Rates Through January 2018, Bakes Exigency Into Rate Base

18 September 201518 September 2015|USPS

Senator Tom Carper (D-DE), the ranking member of the Homeland Security and Governmental Affairs Committee, today introduced the Improving Postal Operations, Service, and Transparency Act of 2015 (iPOST). Designed to strengthen a similar bill he introduced two years ago in...

The Weird Science Behind Ad Effectiveness

10 August 201510 August 2015|Advertising, Digital, Print

Scientific research gives us new cold, hard facts on how human brains interact with advertising…and digital marketers may be in for a surprise. One thing the digital revolution has taught us is that digital advertising is not the magic bullet...

PRC Rules on Extension Of About 8 More Months For Exigent Postage Surcharge

30 July 201509 November 2021|USPS

The Postal Regulatory Commission today today ruled that the US Postal Service has justified the recovery of $1.191B of contribution in addition to the $2.766B of contribution the PRC previously granted from the original 2013 exigent rate request. That amounted...

Postage Rate Reduction? Too early to know.

15 July 201515 July 2015|USPS

There’s been talk in the industry about possible rate reductions in August, when the USPS is expected to reach its revenue cap on the current exigent rate hike. While some are saying we can expect a rollback, it’s too early...

How to Save 2% on Your Direct Mail This Year

08 July 201509 November 2021|USPS

Okay, the USPS has had its share of challenges, and has certainly been the cause of a lot of uncertainty for mailers this year. So we are happy to share this bright spot in the ongoing drama that is postage...

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