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What Neuromarketing Shows About Our Brains on Print

11 April 201711 April 2017|Print

Yesterday I shared a post on “The Print Effect,” based on neuromarketing studies that quantify print’s engaging effects. Today, neuromarketing is again on our radar, this time via the USPS. “Today, no brand can dispute the power of the digital...

Catalogs are Smarter and Better Looking Than Ever

23 February 201723 February 2017|Catalog, Print

Traditional direct mail catalogs have a bit of an image problem, according to the USPS. “Traditional catalogs have a reputation for being time-consuming and costly to create. That’s why retailers and e-tailers are now turning to shorter, lifestyle catalogs,” notes...

Hey, Guys, the Millennials are Over Here!

10 January 201710 January 2017|Magazine, Print

They were born with smartphones in their hands, and can’t even imagine balancing a checkbook on the back of a statement. Rotary phones? That’s cute. Go to a bank? Not if their lives depended on it. They’re the Millennials, and...

How to Find Those Upscale Consumers

23 August 201623 August 2016|Magazine, Print

Looking for that affluent audience? Turns out they’re busy reading magazines. For brands looking to connect with well-educated and well-to-do consumers, they should look no further than magazines to find them. “The quintessential subscribers to printed American consumer magazines are...

The Millennial, the Mail and the Election

26 May 201626 May 2016|Print

Just how much does our youngest generation of voters value political mail? Some of these stats may surprise you. Whether they are feeling the Bern, backing Hillary, or making America Trump again, there is one thing Millennial voters agree on:...

The Battle for Affordable Mailing

28 April 201628 April 2016|USPS

The good news is the exigency surcharge is now rolled back. But as one industry analyst points out, the struggle is far from over. Now that the USPS has rolled back the 4.3% emergency surcharge on postage, mailers everywhere are...

Now Delivering: Print Mail to Your Inbox

22 April 201622 April 2016|Print, USPS

The post office is testing a new service that lets residents see what’s coming in today’s mail. And the impact on the direct mail industry could be huge. But are we ready for it? It’s been called a game changing...

Millennials are Getting All Touchy

05 April 201605 April 2016|Print

Why print is a hugely powerful way to engage the goat-cheese generation. “We’re paper nerds,” says Chris Harrold, VP of Business Development and Creative Director for Mohawk in an article by Toni McQuilken in Printing News. “We went to the...

Postal Rate Rollback Looking More Likely

23 February 201623 February 2016|USPS

With the end of the exigency surplus collection in sight, mailers may be in for some relief in the form of lower rates. But don’t expect it to last. Earlier this month, the USPS submitted a new rate chart expected...

What We REALLY Think about the Postal Service

04 February 201604 February 2016|USPS

Annual survey sheds light on the disconnect between mailing industry professionals and the folks at the beleaguered USPS. Is the USPS doing a good job as a partner to the mailing industry? Mailing Systems Technology was anxious to find out...

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