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16 June 202016 June 2020|USPS

“The purpose of accounting, one of my favorite professors used to say, is to give people the information they need to make decisions,” writes the always insightful D. Eadward Tree in Publishing Executive. “Postal accounting, however, is more like a...

Restoration Hardware and the Golden Age of Catalogs

27 April 202027 April 2020|Catalog, Print

The year was 2001, and Restoration Hardware was hanging on by the slim wires of their high-end chandeliers. Zoom forward to March of this year, and their stock logs the highest price it’s ever seen. According to Amanda Mull in...

Direct Mail during the Quarantine

02 April 202002 April 2020|Advertising, Marketing, Print

Amid the widespread slowdowns across the economic spectrum, there’s a potential bright spot in our industry that bears mentioning. “While all corners of the print industry have already been impacted by Covid-19, some sectors have seen less of a downturn...

Customers Want a Choice When It Comes to Transactional Mail

23 January 202023 January 2020|Print

Yesterday we shared how USPS mail volume has declined dramatically since 2006, down about 30%. Today we ran across an article that clarifies where some of that drop comes from. “In its most recent Household Diary Study, the US Postal...

Just the Facts, Ma’am, on Direct Mail in 2020

22 January 202009 November 2021|Marketing, Print

Mail volume since 2006 has dropped a whopping 29.5% since 2006, according to USPS data. At the same time, the average response rates for commercial direct mail are up a whopping 173% for home lists; and almost 200% for prospect...

Marketing Mail Rates Poised to Rise; Here’s What to Do Now

21 October 201921 October 2019|USPS

Marketing mailers, the rate changes are coming. The USPS has filed proposed 2020 rate changes with the Postal Regulatory Commission. If approved, they’ll go into effect on January 26, 2020. Already approved by the Board of Governors (which for the...

Big Changes Could Be Looming for Postal Customers

09 July 201909 July 2019|USPS

Always an area for speculation and consternation, the USPS is keeping us guessing on what will be included in their 10-year plan to Congress on long-time survivability. In the meantime, businesses should be prepared for some potential short-terms changes, including...

Retailers … and Consumers … Rethinking Life without Catalogs

02 July 201902 July 2019|Catalog, Print

“…lost in the noise of digital advertising.” That’s how Bill Corcoran Jr. of Corcoran Printing describes brands that ditched their catalogs in favor of digital advertising over the last several years. From his standpoint, the consequences were anything but happy....

2019 Shipping Rate Increases at a Glance

28 May 201928 May 2019|USPS

It’s that time of year again when all the major shipping carriers announce their new rates. This year, according to Christopher Vaughn in Mailing Systems Technology, rates are going up across the board. “But in the case of USPS,” Vaughn...

D. Eadward Tree Riffs on 6 Trends that Sum up Publishing in 2018

13 December 201810 November 2021|Magazine, Print, publishing

It was quite a year to be in publishing. Or as D. Eadward Tree writes in Publishing Executive, “What a crazy, up-and-down year this has been in publishing!” The always interesting (and often prescient) Tree points out three pairs of...

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