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Is Exigent Ruling Really a Win for Mailers?

10 June 201510 June 2015|USPS

On its surface it seems like good news for commercial mailers. According to Michael Rondon in Folio:, “A federal appeals court ruled that the USPS will have to roll back its exigent rate hike in a big win for magazine...

Catalogers – Is FSS Shredding Your Mail?

14 April 201514 April 2015|Catalog, Print, USPS

“Catalogs are being damaged so frequently in the mail that one company has turned the problem into a new business venture,” writes D. Eadward Tree in Damaged Catalogs Spark New Business Idea. “[US Monitor] is now offering to tell its...

Direct Mail Up, While Rates Still Up In the Air

16 February 201516 February 2015|USPS

[responsive][/responsive]It’s a case of going about your business no matter what. Despite increasing postal rates and continued uncertainty at the USPS, direct marketers are steadily increasing the volume of mail they send. “If you draw a line [of advertising mail...

Up In the Air with the New Postal Rates

09 February 201509 February 2015|USPS

Nearly three weeks after the U.S. Postal Service proposed hiking most postal rates, mailing experts and regulators can’t figure out what the proposal means, notes D. Eadward Tree, who illuminates seven mysteries of the new postal rates. Largely incomplete, the...

If Only…Dead Tree Edition Gives Predictions for 2015

15 January 201515 January 2015|Magazine, publishing

[responsive][/responsive]A slightly giddy D. Eadward Tree has finally joined the ranks of prognosticators with his predictions for publishing in 2015. And boy, are they doozies. “When glancing at my article in the current issue of Publishing Executive, I had a...

The 10 Biggest Words in Publishing in 2014

07 January 201507 January 2015|Magazine, publishing

[responsive][/responsive]In an interesting twist to the typical year-end wrap up, Dead Tree Edition gives us the “10 words that summarized what happened to publishing in 2014.” From the political dilly-dallying that lost the USPS its “quorum” to the ongoing debate...

Retailers Keep Sending Out Catalogs: Here’s Why

29 December 201429 December 2014|Catalog, Print

[responsive][/responsive]Question: With the rise of everything digital, why would marketers continue to bother with the expense and hassle of creating and sending printed catalogs? Answer: Because they work. And the 11.9 billion catalogs sent this year work in new ways...

Continued Growth Ahead for 2015 says ISM

18 December 201418 December 2014|Paper

[responsive][/responsive]There are sunny days ahead for U.S. businesses in 2015, with growth in both the manufacturing and non-manufacturing sectors expected to be greater next year than they were in 2014, according to the semiannual forecast from ISM. [i] “Manufacturing purchasing...

Magazine Publishers: Looking forward to 2015

12 December 201412 December 2014|Magazine

[responsive][/responsive]Publishing Executive Magazine Interview - December Issue 2014 What should publishers be thinking about when it comes to printing in 2015 and beyond? If you look back at recent years many sources (largely online content or those who provide digital...

NJ’s Junk Mail Bill is Redundant and Costly

02 December 201402 December 2014|USPS

[responsive][/responsive]A New Jersey legislator is sponsoring a bill that could potentially cost the state “tens of thousands of jobs, and hurt the economy in a huge ripple effect,” according to Seth Augenstein on NJ.com. The bill would establish a statewide...

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