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THIS is How to Treat Your Ad Partners – Kudos, Inside Golf

02 June 202002 June 2020|Magazine, Print

Like professional sports and related industries worldwide, Australian title Inside Golf hit the pause button three months ago, writes Lyndsie Clark in Niche Publishing Network. Their reason might surprise you. “We felt it would have been inappropriate to call clients...

Lifestyle Spending Up During Stay at Home Situation

06 May 202006 May 2020|Advertising

Passion spending is up … and poised to rise further. As many of us have the opportunity to spend more time at home, we are indulging in our passions – for music, baking (have you tried to buy flour or...

We Are All Subscribers Now

04 May 202004 May 2020|Magazine, Print

Subscribe. It used to seem like quite a bit of a commitment, signing up to receive something over and over. Yet something is happening in our society that is taking the resistance out of this … and it may help...

Two Ways to Help Your Advertisers Get Past their Fear of Being Tone Deaf

13 April 202013 April 2020|Advertising

Your ad partner is contracted for a big ad buy on your platform; you certainly don’t want to lose that income … but forcing them to advertise when they aren’t rock solid on their messaging during this pandemic can destroy...

Real Estate Title Hits the Fabulous Forties

17 March 202017 March 2020|Magazine, Print

When RISMedia created the National Relocation & Real Estate Magazine in 1985, it aimed to connect and educate industry pros in the relocation niche. “For a bargain $2.25, National Relocation & Real Estate, then a quarterly periodical, gave our readers...

The Perfection of the Magazine Experience Remains

12 March 202012 March 2020|Magazine

Magazines? Perfect. The magazine industry? Hmmm, not so much. That’s the opinion from Cable Neuhaus, aka The Modern Magazinist, a figure at FOLIO: since 2015. Back then, he launched his column with a plea: “Those of us who still obsess...

GoodFirms Launches in Print to Expand Reach in the Tech Space

05 March 202005 March 2020|Magazine, Print

GoodFirms Magazine - First Edition When a company wants to expand its footprint in the tech space, they buy up tons of ad space on digital and do a big social marketing push, right? Well, if you’re GoodFirms, the company...

Revealed – a Look Inside the Meredith Magazines Success Story

20 February 202020 February 2020|Magazine

The largest media company in the world didn’t get that way by playing it safe and pulling back when things got tough. And they have no intention of doing so now. Meredith Corporation VP and Group Publisher Scott Mortimer recently...

There’s Strength in Diversity in Indie Publishing

10 February 202010 February 2020|Magazine, Print

For publishers who want to learn the latest best practices and new opportunities, you can’t go wrong attending Making Publishing Pay in London this February. This year’s event includes four indie publishers that have successfully revamped their business models. As...

A Tree Falls in Brooklyn… and Two Indies are Born

06 February 202006 February 2020|Magazine, Print

Credit: Jackie Roman for InsideHook Freelance travel photographer Matt Hranek had a windfall … literally … the helped him and his partner Yolanda Edwards launch a dream in print. The couple, who met on the staff of Condé Nast Traveler...

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