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In the Age of Instagram, Photographers Still Long to Appear in Print

30 January 202030 January 2020|design, Magazine, Print

Even if you’re not old enough to remember first-hand those iconic photography magazines like Look and Life, you’ve probably seen plenty of references to them in popular culture. “To see the world, things dangerous to come to, to see behind...

Just the Facts, Ma’am, on Direct Mail in 2020

22 January 202009 November 2021|Marketing, Print

Mail volume since 2006 has dropped a whopping 29.5% since 2006, according to USPS data. At the same time, the average response rates for commercial direct mail are up a whopping 173% for home lists; and almost 200% for prospect...

The Non-trackable Print Ad Myth … Busted

21 January 202021 January 2020|Advertising, Print

Perfectly targeted and trackable ads … this was the promise of internet advertising, and the mantra turned into a drumbeat for marketers looking for an easier way to demonstrate performance. The common story was print ads aren’t trackable, so there’s...

Print… The New Indicator of Brand Chic

20 January 202020 January 2020|Print

Almost five years ago I was seeing clear evidence of print’s luxurious future. I saw the perfect confluence of Millennials – often assumed to be tech-savvy and digital leaning – are growing weary of the constant tech in their lives and often...

What Jeep 4x4s and Print Magazines Have in Common

14 January 202014 January 2020|Magazine, Print

Frank Ledwell, Publisher of OutdoorX4 magazine, was thrown when The Enthusiast Network (TEN) recently announced they’d be eliminating almost all their print magazines. And he wants to make one thing perfectly clear with his own audience. “Since the announcement, I’ve...

It’s the Big Property Brothers Reveal

14 January 202014 January 2020|Magazine, Print

Remember last fall when we told you about Meredith launching a new title with The Property Brothers? Well, hang on to your paint swatches because we’ve just seen the cover of the first issue. “Meredith Corporation this morning did a...

Journalism in the New Decade and the Return to Reader Revenue

13 January 202010 November 2021|Publisher, publishing

When the Reuters Institute set out to uncover the key issues facing the news industry, they surveyed 233 senior media executives around the world to identify the most important current trends. Their findings are summarized in the Journalism, Media and...

How REI Swapped its Catalog for Print and Launched Something Huge

18 December 201918 December 2019|Magazine, Print

If you haven’t yet caught the memo that branded print is HUGE lately, this story about REI’s new print magazine should fill in the blanks for you. As Gregory Scruggs explains in Poynter, REI chose to forgo their usual print...

The Decade that Print Forgot to Die

17 December 201917 December 2019|Print

It’s not unusual to read a slew of year-in-review posts each December, but Business of Home is going one better with their article “8 Media Moments that Defined the Decade.” The article approaches these moments from a home design perspective,...

Mr. Magazine Peers into his Crystal Ball

03 December 201903 December 2019|Magazine, Print

Photo by Robert Jordan/Ole Miss Communications You know it’s a trend when they are interviewing Mr. Magazine about it. According to this article in Domtar, the two hot items in magazine publishing today are ones we’ve been covering a lot...

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