publishing Archives - Page 4 of 9

330-308-3300

Publishers Say Email is the Top Revenue-Driving Tech in 2017

04 October 201704 October 2017|Digital, publishing

Good old email; turns out it’s still incredibly valuable to publishers in terms of driving revenue. As Ellen Harvey explains in Publishing Executive, “34% of publishers indicated that email marketing drove substantial revenue for their businesses in 2017, the most...

28 Trump Covers and Other Surprising Magazine Facts for 2017

24 April 201724 April 2017|Digital, Magazine, publishing

Fun facts to know: Four of the top 15 newsstand magazine publishers saw sales rise in 2016 over 2015; The average cover price of a newsstand magazine rose 5% last year over the year before; 37% of digital publishers still...

How Publishers are Ruining their Online Sales (and How to Stop It)

23 January 201723 January 2017|News, publishing

Robert Grainger has a bone to pick with publishers. In this era of fake news and renewed interest in long-form content, he believes that consumers are more than ready to pay for good journalism. The problem, according to Granger (a...

Angst or Anticipation … What’s Your Publishing World View?

29 December 201629 December 2016|Publisher, publishing

The general consensus in the magazine publishing business is that there is no general consensus. Boom or bust? Thrive or dive? In the magazine business today, it all depends on how you view things. And the variety of opinions is...

U.S. Publishing and the Nice, Healthy 2015 Bounce

18 November 201618 November 2016|publishing

IPA data shows that the U.S. publishing market still ranks as the world’s largest market by a wide margin, and revenue was up close to 10% in 2015. By far the world’s largest publishing marketing, the United States, saw a...

Shocker: Facebook is Making Money on Your Content…and You’re Not

31 August 201631 August 2016|content, Magazine, publishing, Social Media

“Note to magazine-media executives: Social media clearly is a fabulously innovative 21st Century town square, but it’s not altruistic.” – Tony Silber, Folio: When Facebook announced yet another change to their publisher policies this month, the indignation was palpable, as...

You Gotta Hand it to Facebook

25 May 201625 May 2016|content, Editorial, publishing, Social Media

Anyone who remembers AOL in the ‘90s is having an eerie sense of déjà vu with Facebook’s Instant Articles. Is it a case of fool me twice? It’s like the ’90s all over again; and not in a good way...

The New Church and State in the Digital Age

18 May 201610 November 2021|Advertising, content, Editorial, publishing

The lines may have blurred, but the consumer still doesn’t want to be misled. This direction is where a brand’s integrity matters.As journalism brands develop multi-channel revenue streams and non-journalism brands become publishers, the wall between editorial and finance is nearly...

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