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Wine, Whisky, Cigars and a True Publishing Icon
28 August 2018|content, Magazine, Print
For Marvin Shanken, head of the 46-year-old M. Shanken Communications, success in the magazine world comes down to unimpeachable content. “We invest in very relevant information for readers who are passionate about the topics we’re writing about, and in all...
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DIY Farmhouse Fans Get a Brand New Magazine … from an Old Friend
27 August 2018|Magazine, Print
It’s been transported from the quaint to mainstream, echoing the way many of us are longing for a gentler, less frenzied time. With the wild success of farmhouse decorating and lifestyle, magazines in that niche are certainly having a moment....
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Print Presses on in the Wake of Media Disruption
23 August 2018|Print
The digital revolution hit the print media industry right between the eyes. In the past 10 years, we’ve seen dramatic changes in consumer consumption in just about every media category. Yet according to PWC’s Global Entertainment & Media Outlook 2018-2022,...
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Why this Magazine is a Profound Waste of Time
23 August 2018|Magazine, Print
Caspian Whistler was just a kid when he bought his very first print magazine. It was a copy of Nintendo Official Magazine, and it launched a lasting curiosity around both games and print. Given that background, it’s not surprising that...
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Credit Where Credit’s Due: The Weirdness around Magazine Industry Innovation
21 August 2018|Magazine, Print
Earlier this month, Linda Thomas Brooks of the Association of Magazine Media (MPA) made a compelling argument against the “mean girls” mentality around print magazines as an industry. She explained that she usually ignores all the “print is dead” chatter...
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A Wow Factor Moment for Special Interest Print
20 August 2018|Magazine, Print
For many magazine media brands, digital is great for engaging an audience looking for that “wow” moment. And Kalmbach Media has been doing just that with their Discover magazine content. The problem, of course, is that digital media has a...
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What the Interview Relaunch Tells Us about High-end Magazines
20 August 2018|Magazine, Print
Still wondering about the future of magazine media? Here’s more evidence that the narrative about print magazines is changing:  Just in the past week or so we’ve posted about magazine readership being up down under, and the industry saying “enough”...
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Magazine Readership Is Up Down Under
16 August 2018|Magazine, Print
Ten of Australia’s top 15 titles grew their print readership over the past year. What’s black and white and read Down Under? Print magazines, according to figures released last week by Aussie market research firm Roy Morgan. “Ten of Australia’s...
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The Real Difference Between Publishers Who are Crossing the Gap into Profitability … and Those Who Aren’t
16 August 2018|Magazine, Print
There’s a gap in our industry that appears to be widening. On the one side, we have the stats on print ad revenue that continues to show declines in the market overall. On the other side, we hear plenty of...
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Worried about Brain Health? Pick Up a Book
14 August 2018|Print
Most of us are well aware that physical exercise goes a long way toward keeping us healthy in our sunset years. But what about our brain health? With rising rates of Alzheimer’s and other forms of brain decline, is there...
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