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Finding Success in Today’s Newsstand Boils Down to This
10 October 2018|Magazine, Newsstand, Print
For many magazine publishers, the state of the newsstand isn’t exactly the stuff of sweet dreams these days. Yet for some, it’s been a heady time, with new titles and new-found audiences breaking the mold for newsstand revenue.  What’s the...
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An Iconic Horror Magazine Comes Back from the Dead 
09 October 2018|Magazine, Print
Just in time for Halloween, Fangoria is back.  “The fabled horror magazine that has thrilled and terrified readers since 1979 looked dead and buried last year,” writes Ron Charles in the Washington Post. “But now, just in time for Halloween,...
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5 Stats To Make You a Believer in Print Catalogs
02 October 2018|Catalog, Print
The one thing even the most jaded marketer can agree on is that catalogs these days look nothing like their heavyweight doorstop-style volumes of their grandparent’s generation. While we saw them slimming down over the years in part to save...
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The Delicious New Partnership for Meredith and Forks Over Knives
01 October 2018|Magazine, Print
For Brian Wendel, founder and president of plant-based foodie brand Forks Over Knives, the proof is in the organic, dairy-free pudding, so to speak.  “Forks Over Knives is a brand that empowers people to live healthier lives by changing the...
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The Holidays are Coming – Is Your Catalog Mailing on Track?
27 September 2018|Catalog, Print
The stores are full of Halloween candy, and you know that catalog season is not far behind. For brands that market via catalogs, they’ve no doubt already put a lot of thought and work into their year-end catalog plans. Now,...
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How the Slow Journalism Movement Embraces Hindsight
25 September 2018|Magazine, Print
Earlier this summer we introduced our audience to Delayed Gratification, a UK titles that have become a standard bearer for the slow journalism movement. The age of the 24-hour news cycle has turned journalism into a speed race. Scoops and...
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What I Noticed in that Mr. Magazine Interview with Good Company Founder Grace Bonney
24 September 2018|Magazine, Print
In Grace Bonney’s eyes, the design world has a diversity problem.“I think that so often the design world in particular has a very particular audience that tends to be wealthy, it tends to be white, it tends to be someone...
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Print vs. Digital Magazines: What Readers Prefer
21 September 2018|Digital, Print
Freeport Press promoted a 10-question survey to magazine readers in North America (demographics chart below). The survey, which was open for three days in September 2018, generated 1,226 responses. Of those responses, 1,141 were solicited through Survey Monkey. The rest were in response...
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Here’s to Old Friends … This DM’s for You
20 September 2018|Advertising, Print
As so much of the world turns to digital, why is it that direct mail still works so well? According to Money Mailer CEO John Patinella, direct mail is effective because “giving, receiving and handling tangible objects remain deep and...
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B2B Media and the Direct Line to Senior Execs
18 September 2018|Magazine, Print
B2B marketers, take note: A new study out of Canada proves that business media magazines are a direct channel to reaching decision makers.  “The study shows that business media magazines are read by senior people in the industries which they...
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