Call them the mediums that refused to die. Vinyl records, paper books and glossy magazines are showing signs of growth. Why? How?“It’s probably safe to assume that people will always consume content in some kind of physical shell – not just...

“In a media landscape muddied by unfounded biases, questionable metrics and marketing jargon, the challenge for advertisers and agencies is to cut through the BS and identify which channels legitimately boost marketing effectiveness. It’s no easy task in an evolving,...

“Give me one good reason why I should market in print.” Anyone selling marketing and advertising services … either as ad sales or just selling the idea to your boss … has probably heard this challenge, in some form. And...

Be the change you want to see. It’s a well-known philosophical saw … and it holds true in business too. For Sandy Hubbard writing in Print Media Centr, it’s not enough to talk about good print products. It’s our duty...

It’s the age of big data. In all areas of business – and in particular in marketing and advertising – hard data is helping us gain insights and make a more effective decision. “In an increasingly complex publishing world,” writes...

“Bite your tongue.” That’s the basic reply from Content Marketing Institute’s Joe Pulizzi when people tell him that print magazines are irrelevant. “No content distribution type ever really dies,” Pulizzi wrote in LinkedIn last week. “It only changes. Vinyl albums...