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Nothing Sacred: 11 Magazines to Run Fake Covers for NBC          
26 August 2014|Advertising, Magazine
[responsive][/responsive]“The Blacklist” is a breakout hit for NBC and its star, James Spader. And to further cement its popularity, NBC has convinced at least 11 major magazines to run fake covers on their upcoming issues. “Starting this week, magazines like...
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InStyle Celebrates 20 Years in a Big Way
20 August 2014|Advertising, Magazine
September always makes us happy. No, it’s not because the kids go back to school, but because it’s the start of a new fashion year. And that means fashion publishers pull out all the stops to create memorable issues. Several...
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Digital Magazines Toy with Reduced—or Eliminated—Pricing
20 August 2014|Digital, Magazine
Earlier this week we talked about the slump in digital magazine sales, and how the predicted glut of digital revenue in the magazine industry hasn’t panned out. Further evidence of the irrational exuberance of the digital business model is the fact...
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Digital Magazine Sales in a Slump
19 August 2014|Digital, Magazine
[responsive][/responsive]The average large consumer magazine now brings in the same revenue through its digital edition as one full-page ad in their print edition, according to D.B. Hebbard of Talking New Media. “The reason is that the growth in digital editions is...
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The Resilience of the Printed Magazine Explained
18 August 2014|Magazine, publishing
Pat Henry of What They Think recently interviewed CDS Global's Malcolm Netburn about the magazine industry. His aim was to get Netburn’s take on why the magazine industry is so resilient, with hundreds of new launches happening in a time when the...
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Are Bookazines Cannibalizing the Newsstand?
18 August 2014|Magazine, Newsstand
Bookazines continue to boom in the newsstand. And while many in the industry see this as a good thing—publishers are  after all getting a good price for these special edition magazines—one pundit sees potential devastation in the idea. “I hate to...
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Pioneering Women of Graphic Design
15 August 2014|design, Magazine
Tired of the frivolous way in which female readers were portrayed, Cipe Pineles (1908-1991) sought to change the fashion magazine industry from the inside by assuming her audience wanted and deserved much more than they were getting. “By commissioning fine...
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3 Things to Consider about Your Most Important Page
15 August 2014|design, Magazine
We aren't breaking any new ground telling you this, but your magazine cover is the most important page you’ll create. So why does it so often come down to the last minute, as we cram in these critical elements under...
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Why Regional Publishing Is Thriving Down East
13 August 2014|Magazine, Print
As we noted last month, regional interest magazines are hot these days. In fact, of the 93 new titles launches so far this year, regional titles were the top category, according to Erik Sass in Media News Daily. And it’s...
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This Revolution Will Not Be Tabletized
11 August 2014|Digital, Magazine, Print
The year is 2010, and Apple launches the iPad. The publishing industry, still reeling from the economic downturn, scrambles to engage a digital audience and looks to magazine apps as “the next big thing,” revolutionizing the way magazines are read....
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