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The Superhero Leap at HBR
18 August 2015|Magazine
Adi Ignatius is not coy when asked about the radical changes to his publication, the Harvard Business Review, as quoted by Olga Nasalskaya in Fipp. “Harvard Business Review is that rare case when an academic journal becomes a mainstream media...
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What’s Between Your Issues Could Make (or Break) You
17 August 2015|Magazine
We are seeing it happen in a range of niches. Monocle has launched into retail; GQ now has a private social club; and  publishers are realizing that your magazine alone is not your entire product. Magazine companies are now media...
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10 Magazine Covers That Just Shouldn’t Have Happened
15 August 2015|design, Magazine
Bill Gates spinning a floppy disk on his finger; a disembodied Jeff Bezos in a box with packing peanuts; Netscape’s Marc Andreessen on a throne, barefoot – these are just some of the absolutely terrible magazine covers devoted to tech...
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GQ Magazine Raises Price, Sells More Copies
13 August 2015|Magazine, Newsstand, Print
Maybe it’s counterintuitive to the old-school marketers, but it seems that price is not the determining factor when readers decide what to buy. It’s all about the experience. Take GQ Style for example. “We pushed the cover price of GQ...
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Put A Ring On It…Print Ads Still Engage
13 August 2015|Advertising, Magazine, Print
A few days ago we published an article on the weird science behind ad effectiveness, and got great feedback. (It seems our readers like to know the facts about digital and print engagement.) So today we follow up with more...
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The Most Beautiful Magazine on the Planet?
11 August 2015|design, Magazine
“If ever one needed reassurance about the resilience of print, it is to be found in holding a glossily bound 314-page extravaganza of intelligent writing, exquisite photography, elegant typography and stylish graphics.” These words of Britta Reid, veteran media industry...
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Where’s the Existential Angst this Summer? 
10 August 2015|Magazine, Print
Magazine launches this summer continue to be ahead of last year’s pace, as noted by Samir “Mr. Magazine” Husni in his monthly Launch Monitor. July is no exception, with 81 new titles, up from 77 a year ago. The numbers...
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10 Titles that Prove Magazines are Amazing
07 August 2015|Magazine, Print
We’ve been talking a lot about the new crop of lifestyle magazines being published by brands in a variety of niches, including real estate, retail and now even automotive. Savvy brands are employing their own teams of highly skilled journalists,...
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A Modest Proposal to Sell More Magazines
06 August 2015|Magazine, Newsstand, Print
“It is a truth widely acknowledged,” writes John Harrington in his e-newsletter, “that the magazine retail distribution channel is bordering on dysfunctional, yet, at the same time, it is commonly accepted that the dysfunction is not the primary or even...
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Oh My Ford, You’re In Print
06 August 2015|Magazine, Print
What a fantastic time to be in magazines.  As brands turn to print to engage with their customers, magazine industry professionals are finding entirely new vehicles (yeah, pun intended) in which to contribute. Take the writers at Ford’s new quarterly...
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