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330-308-3300

What 10 Years of Neuroscience Tells Us about Our Brains on Print

28 August 201928 August 2019|Advertising, Digital, Print

It’s been 10 years since Millward Brown published the groundbreaking report “Using Neuroscience to Understand the Role of Direct Marketing.” At the time it drew a lot of attention. Many marketers, committed and dug in to being part of the...

Blurred Lines and Innovation …. The Heart of Print’s New Reality

26 August 201926 August 2019|Digital, Magazine, Print

To thine own audience be true. That’s been our mantra since the early days of the digital disruption. We joined industry voices in encouraging publishers and media brand to think “audience-first,” rather than blindly following the digital trend. This measured,...

Kids and Screen Time — The Dangers are Real

15 August 201915 August 2019|Digital

“Don’t sit so close to the TV … you’ll ruin your eyes.” That was the mantra a lot of us heard growing up, as kids were plunked down in front of the TV so our parents could get some peace....

Just One in Five Consumers Say They Trust Sponsored Content

15 August 201915 August 2019|Advertising, Digital

It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...

Just One in Five Consumers Say They Trust Sponsored Content

14 August 201914 August 2019|Advertising, advertorial, content, Digital

Quality Attention – The One Thing Vanity Metrics Can’t Win You

13 August 201913 August 2019|content, Digital, Print

How many clicks? How many likes? How many shares? You’ve heard those questions asked; maybe you even ask them yourself as you try to understand if your marketing is “working.” Not only are you asking the wrong questions; this compulsion...

Google Decreed, and a Third of News Publishers Now Have No Viable Paywall

07 August 201907 August 2019|Digital

It’s been not quite a week since Google basically demolished publisher paywall models by “closing a loophole” that allows publishers to see when site visitors are using an incognito browser. They gave publishers a two-week notice last month, and the...

Wake Up Call: Science Says Our Phones are Shortening Our Lives

30 July 201930 July 2019|Digital

Modern medicine is a bit of a miracle. Not interested in eating all your veggies? Take a fiber supplement and probably a statin to keep things in check. Don’t like to exercise? A blood pressure pill can do wonders. But...

Google to Close Incognito Loophole; Publishers Scrambling to Protect Paywalls

23 July 201923 July 2019|content, Digital

Paywall strategies are becoming more popular and effective, as publishers figure out how to monetize their content without relying so heavily on digital ad revenue. Good on them. Now though, they face a big challenge. Google is about to close...

Ads, Paywalls or FreeWall – What Makes Sense for Media Brands?

17 July 201917 July 2019|Advertising, content, Digital

Engage with this one ad, and we’ll let you view the rest of the article ad-free. That’s the crux of “freewall” technology, a middle ground between intrusive online ads and a content paywall. Some big names in media and publishing...

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