Catalog Archives - Page 7 of 10

330-308-3300

24 March 201624 March 2016|Catalog, Print

Not sure if your catalog’s worth the expense? Here’s one (hard) way to find out: Stop mailing it. In the face of rising postage rates and production costs, it’s easy to consider sacrificing your catalog mailing and trying an all-digital...

Shoppability – The Next Big Magazine Metric

01 March 201601 March 2016|Advertising, Apps, Catalog, Magazine, Print

The BPA is rolling out a new way to measure audience engagement and affinity, and it could be exactly what luxury print publishers are looking for. Earlier this month we wrote about the idea of “shoppability” in the magazine industry...

Porter Magazine and the “Next Level” of Fashion Publishing

23 February 201623 February 2016|Advertising, Catalog, Magazine, Marketing

How print is helping to safeguard the luxury image of one high-end retailer. “If we don’t adapt, we aren’t in the customer’s world. It’s critical that we evolve.” For some companies, this may be what they were thinking when they...

Why Catalogs? Because They Work

22 February 201622 February 2016|Catalog, Print

Want to boost your e-commerce revenues by 163%? Try a print catalog. The formula is ridiculously simple. Send a catalog, get more sales. It worked for Penney’s last year, and it’s working for other companies too. It’s not just for...

Top Ad Exec on Why Print is Hard…and Worth It

11 February 201611 February 2016|Advertising, Catalog, design, Print

When top industry figures start talking about print in these kinds of terms, you know the resurgence is real. “In a busy, crowded world, [print] is a moment of silence, stillness and communion of ideas between viewer and artist.” This...

Print Drives More Shoppers than Social or Mobile ads

26 January 201626 January 2016|Advertising, Catalog, Print

What types of campaigns are most likely to drive in foot traffic? Print gets it done, ranking #2 overall. Timetrades’ 2016 State of Retail Report contains some surprises for marketers who are leaning heavily on social and mobile advertising. “Special...

Go Big or Go Home with Direct Mail

21 January 201621 January 2016|Catalog, Print

Want to improve your DM results? It’s time to step waaaay outside your comfort zone. We all know the old saying about the definition of insanity. And yet, marketers consistently fall into the trap of striving for different results without...

Stop Cataloging Like It’s 1999

21 December 201521 December 2015|Catalog, Print

If you’re still sending catalogs like you did 10 or 15 years ago, you’re probably doing it wrong. Earlier this year Penney’s reintroduced their print catalog and sales went up. They weren’t alone; retailers last year sent almost 12 billion...

Porter to recognize 100 Incredible Women

25 November 201525 November 2015|Catalog, Magazine, Print

The luxury retailer’s print title is again making news with a special feature on women who inspire, lead and empower others. The fashion industry has long been about much more than looking good in the latest creations. For many brands,...

Direct Mail Called “The Most Direct Pipeline” to Consumers

24 November 201524 November 2015|Catalog, Print

Just as the first iteration of direct mail disrupted retail, so too will direct mail 2.0 disrupt and transform the industry. Budget troubles at the USPS aside, there is plenty of innovation going on in direct mail these days and...

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2127 Reiser Ave. SE
New Philadelphia, OH 44663
Tel: 330.308.3300

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121 W. Main Street
Freeport, OH 43973
Tel: 330.663.7275

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