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86% of Women 18-30 Have Done THIS with Catalogs…
28 August 2017|Catalog, Print
Catalogs – who really uses them anymore with all the online information available? Well, if you’re at all interested in reaching adult female consumers, you might want to consider this fact: 86% of women age 18-30 have purchased an item...
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How Land’s End Just Nailed Their New WorkWear Catalog
14 August 2017|Catalog, Print
Print has this incredible ability to convey important information about your brand – far beyond the mere act of putting ink on paper. Done right, a reader should get a gut reaction, an emotional affinity, for what your brand is...
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Better Than Ever – the Modern Print Catalog
16 May 2017|Catalog, Print
The doorstop – that’s what we called the huge “wish books” that hung around our kitchen table every holiday season. We’d pour over those pages, dog-earing the good stuff and making our lists for Christmas. Those days of 1,000-page catalogs...
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Catalogs are Smarter and Better Looking Than Ever
23 February 2017|Catalog, Print
Traditional direct mail catalogs have a bit of an image problem, according to the USPS. “Traditional catalogs have a reputation for being time-consuming and costly to create. That’s why retailers and e-tailers are now turning to shorter, lifestyle catalogs,” notes...
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How Smartphones Make Cataloging Better
06 January 2017|Catalog, Print
“[Seventy-seven percent] of smartphone owners still use catalogues to browse proving that integration of all channels is key for success.” This assertion from the folks at Catalogues4Business nicely sums up why, in this age of massive screen time, printed catalogs...
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A Swing and a Miss for One Catalog
05 January 2017|Catalog, Print
Earlier this month we highlighted two companies who are doubling down on their commitment to print catalogs this year: Land’s End and Restoration Hardware. Execs from both companies talk about the importance of the catalog to drive sales, and are...
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The Thoroughly Modern Catalog
03 January 2017|Catalog, Print
Why these well-known companies are putting more resources into their “most powerful marketing tool.” Catalogs -- aren’t they old school? Not a bit. In fact, some companies are staking the bulk of their retail strategy on this thoroughly modern marketing...
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Who’s Mailing What? A Fresh Look at What Makes Catalogs Work
05 August 2016|Catalog, Print
Cataloging has evolved to fit the multi-channel customer experience. One analyst takes a closer look at what catalogers are sending out and how they’ve changed. Are you still cataloging like it’s 1999? If so, you’re missing the boat on the...
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Victoria’s Secret Ditches the Catalog; Angels Cry
23 June 2016|Catalog, Print
L Brands says the catalog needs to go; are they throwing away a hugely powerful channel? I can hear angel wings drooping from here. “The news came out a few weeks ago:  Victoria’s Secret – one of the most iconic...
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The World is Your Catalog
18 April 2016|Catalog, Print
A remarkable innovation potentially transforms every printed image into a purchase point. And brands are climbing aboard fast. Almost a century ago, the prevailing business model for newspapers changed radically, Shellie Karabell writes in Strategy + Business, as printing technology...
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