As tempting as it may be to “sit this one out,” it’s important that brands remain visible and vocal during these challenging times.  “Going dark during this time really raises a question mark, says John Sculley, former Apple CEO and...

It could be worse... That’s what industry analysts are saying about out the expected decline in ad revenue due to the pandemic. “GroupM, a unit of WPP PLC, expects ad spending in the U.S. to drop to $207.9 billion this...

If you’ve followed our posts at all, you’ve likely seen me write about the need for publishers to help their ad partners understand the true value of print magazine ads. Last year we put together a list of resources to...

Passion spending is up … and poised to rise further. As many of us have the opportunity to spend more time at home, we are indulging in our passions – for music, baking (have you tried to buy flour or...

Life is upended, this much we know. The chaos has disrupted customers’ attitudes about brands as a result. According to Amanda Gagliardi writing for Ogilvy, it’s quite likely your customer experience strategy needs some adjustment … and quickly. Gagliardi urges...

Your ad partner is contracted for a big ad buy on your platform; you certainly don’t want to lose that income … but forcing them to advertise when they aren’t rock solid on their messaging during this pandemic can destroy...